Show Participants in Beijing\'s Integrated Systems China 2007 Applaud Excellent Business Generation

Integrated Systems China this year had 194 exhibiting companies from 17 countries - a rise of 33% over last year's Shanghai event -and attracted some 8,155 visitors.

(Beijing - 27 April, 2007) Integrated Systems China (IS China), held in Beijing for the first time from 25 -27 April 2007, closed decisively larger in stature among the international ProAV community. The event this year had 194 exhibiting companies from 17 countries - a rise of 33% over last year's Shanghai event - and attracted some 8,155 visitors. More importantly, both the exhibitors and visitors went away happily at the close of the three -day event with numerous new business contacts and potential deals.


Mr. Richard Tan, General Manager of organizer InfoCommAsia said, 'It was evident that the show floor was busy but what was more significant was the high level of satisfaction among our exhibitors with the quality of the visitors. They represent a good spread of industries - channel distributors, corporate users as well as vertical market end users of China's ProAV market. Most importantly, the exhibitors had the opportunity to meet with a good number of public sector buyers. There was also a good geographical spread of visitors from different parts of China converging at IS China 2007.'

Mitsubishi Electric reported that they had met representatives from government departments, major corporations, top -ranking agents as well as intermediates. Mr. Paul Chen, Manager of Visual Information System Division at Mitsubishi Electric said, 'We have made excellent contacts. The IS China 2007 show has really helped raise our profile in the China market.'

Another renowned market player Sony, which accounts for 50% of projector market share in Northern China, shares similar views. 'The quality of this year's IS China surpassed that of previous editions in many aspects, especially the number and quality of the visitors. The customers visiting our stand were more targeted this year,' said Mr. William Zhou, Marketing Representative of China Professional Solution Group for Sony. Mr. Zhou added that they ran out of brochures by the morning of the second day.

Local exhibitor Guangdong Vtron, DLP's top China agent, applauded the organizer's decision to bring the show from Shanghai to Beijing. 'We met some very influential people here. This year's show was definitely a great success for us,' said its General Manager, Mr. Zhang Bin. Another local company, systems integrator Sanyi concurred. 'There were key decision makers, including a significant number coming from the south as well, and we gained from the increased business opportunities,' commented Mr. Shi Tao, Deputy General Manager. He also noted that the show this year was the best organized compared to the four previous editions.

Visitors too were pleased with the larger exhibitor participation and wider range of exhibits. Mr. Hu You -yi, Manager of Jiangsu Industrial Park Trinet -Tech Ltd, who has visited previous IS China events, commented that he not only noticed the show had grown but also the exhibits were more extensive and innovative. 'I find my trip here this year much more meaningful and fruitful,' he said. Mr. Jonathan Wu, Deputy Regional Sales Director of LOUD Technologies China, and also a past visitor, was impressed by the extensive solutions offered by systems integrators at IS China 2007. He said, 'Most of the systems integrators whom I'm looking for are here.'

Besides the exhibits, the learning opportunities presented at the show via the business and technical conferences went down well with visitors too. An engineer from Information Technology Service Center of Tianjin Government Office, Mr. Gong Jing -min, remarked that the event provided an excellent environment for knowledge exchange and a useful avenue for technical professionals to update, learn and explore the latest technology and applications.

A visitor from India, Mr. Ashish Dham, Managing Director of Globus InfoCom Ltd shared the same sentiment. He commented that the show had a lot to offer resellers and distributors in India and other Asian countries.

The positive feedback from exhibitors and visitors has reinforced the organizers' decision to rotate the event within China. 'We are happy that our decision has proven to be beneficial and highly successful for our participants. About 70% of exhibit space for next year's IS China - renamed InfoComm China - has already been booked at the close of this year's event. This, to us, is a strong signal from exhibitors that we are moving in the right direction,' said Mr. Richard Tan.

InfoComm China will be held in Hong Kong alongside the newly launched InfoComm Asia 2008, a sister Pan Asian event designed to capture the diverse Asian market. The twin events will be held from 19 -21 November 2008 at the Hong Kong Convention & Exhibition Centre.

For more information, please visit www.infocomm -asia.com.


Organizer
InfoCommAsia Pte Ltd is dedicated to delivering professionally organized exhibitions and events exclusively for the Pro AV, home automation and systems integration industry in Asia. It is a joint venture between InfoComm International® (www.infocomm.org), organizers of InfoComm, the world leading event for the audiovisual industry and MP Asia Pte Ltd, a founding partner of WEO, a regional network of professional event organizers committed to supporting fellow industry players.

InfoCommAsia events bring together global solutions and world class technology, provide access to Asia's diverse and thriving markets, and deliver expert knowledge to industry practitioners and manufacturers. Besides staging cutting -edge showcases, every InfoCommAsia event promises invaluable education and training, expert presentations, live pavilions and exciting networking opportunities, providing new age marketing opportunities for the global AV industry.

Sponsors
InfoComm International is the international trade association of the professional audiovisual and information communications industries. Established in 1939, InfoComm's 4,200 members including manufacturers, systems integrators, dealers and distributors, independent consultants, programmers, rental and staging companies, end -users and multimedia professionals from more than 70 countries. InfoComm International is the leading resource for AV market research and news. Its training and education programs, along with its separately administered Certified Technology Specialist (CTS) and corporately administered Certified Audiovisual Solutions Provider (CAVSP) credentials, set a standard of excellence for AV professionals. InfoComm International is the founder of InfoComm, the largest annual conference and exhibition for AV buyers and sellers worldwide. InfoComm also co -sponsors the Integrated Systems show in Europe, Integrated Systems Russia, and the InfoCommAsia shows Integrated Systems China and InfoComm Asia. Additional information is available at www.infocomm.org.

Custom Electronic Design and Installation Association (CEDIA) is a global trade association of companies that specializes in planning and installing electronic systems for the home. These systems include home networking, home automation and communication systems, media rooms, single or multi -room entertainment systems, and integrated whole -house subsystems providing control of lighting, security and HVAC systems. The association was founded in September 1989 and has a total membership of approximately 2,200 member companies. CEDIA members are established and insured businesses with bona fide qualifications and experience in this specialized field. CEDIA is a not -for -profit organization based in Indianapolis, Ind. For more information on CEDIA, visit the association's website at www.cedia.org

National Systems Contractors Association (NSCA) is the leading trade association representing the commercial electronics systems industry. With a slate of more than 2,700 member companies worldwide, the NSCA is a powerful advocate of all who work within the low -voltage industry, including system contractors/integrators, product manufacturers, consultants, sales representatives, a growing number of architects, specifying engineers and others. The NSCA is dedicated to building connections between the people, knowledge and new ideas required to work toward the development of a more lively built environment. For more information on NSCA, visit the association's website at www.nsca.org

Press Enquiry:
Event Manager - - e21 Magicmedia
Hong Kong
Ms. Clara Tsang
Tel: +852 -2189 7377
Fax +852 -2960 1830
Email :pr_ischina@e21mm.com

Beijing
Ms. Vera Wei
Tel: +86 -10 -6566 1616 ext 137
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E -mail: vera.wei@e21mm.com

Sales Enquiry:
InfoCommAsia Pte Ltd
Mr. Jackson Yeoh
Tel: +65 6841 7478
Fax: +65 6725 8430
Email: jyeoh@infocommasia.org

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