Advanced Media Inc. Brings Certified RIDATA Brand HD DVD -R and RW to the North American Market

Advanced Media, Inc., the manufacturer and marketer of the RIDATA brand of recordable DVD media, announced that parent company RITEK is the only Taiwan-based optical disc manufacturer to offer certified HD-DVD-R and HD DVD-RW media.

Diamond Bar, CA - - June 4, 2007 - - Advanced Media, Inc. is the manufacturer and marketer of the popular RIDATA brand of recordable DVD media, electronic storage products, and digital media accessories. Today, the company announced that parent company RITEK is the only Taiwan -based optical disc manufacturer to offer certified HD -DVD -R (recordable, write once) and HD DVD -RW (rewritable) media. Advanced Media will provide marketing, sales and distribution of the discs to the United States.

“What the certification means to consumers is that they can be assured that certified RIDATA HDDVD’s are a compatible, high quality HDDVD to purchase. Taiwan is a large supplier of DVD media to the U.S. Through our parent company RITEK and its enormous production capacity, Advanced Media can quickly respond to market demands in the shortest time possible. We will continue to leverage our competitive manufacturing advantages to provide U.S. consumers both Blu Ray and HDDVD discs at affordable prices,” stated Harvey Liu, president of Advanced Media Inc.

Because of the quick progression of formats and speeds in optical media, Ritek developed an internal manufacturing process named a Flexible Manufacturing System (FMS). RITEK's manufacturing capability for CD, DVD+R/ -R/RW/ DL (single -sided double -layer) discs was helpful in quickly expanding current high end production lines to produce high quality recordable HDDVD’s and obtaining the certification.

The certified RIDATA brand HDDVD -R or RW discs are available for purchase now.
Volume production will begin in the second half of this year as more HDDVD drives enter the market and increase the demand for media.

The RIDATA HD DVD -R medium supports Advanced Access Content System (AACS) state -of -the -art AES cryptography. It was developed to overcome the shortcomings of the Content Scrambling System (CSS) found in DVD video. AACS enables authorized use, prohibits unauthorized copying and distribution, and repairs holes in copy protection.

Compared to current DVD technology, HD DVD offers state -of -the -art picture quality as well as superior features and functionality. Multiple audio and video streams, up to 7.1 channel surround sound, and more user -friendly graphical interfaces are just a few of these advancements.

The RIDATA HD DVD -R or RW optical discs are packaged in a single jewel case, and will be available through selected retailers, RIDATA distributors, and at various online outlets. As with all RIDATA products, both new blue laser media formats are competitively priced.

About Advanced Media (RITEK USA)
Advanced Media, Inc. is a subsidiary of RITEK Corporation, the world's largest optical media manufacturer. Advanced Media is the sole North and South American marketer and distributor of the RIDATA brand of recordable CD and DVD media as well as other types of electronic storage media.

The RIDATA brand currently includes: CD -R/RW, DVD+/ -R/RW, DL DVD+R/R, and DVD -RAM optical discs; Flash Memory Cards; USB drives; and MP3 players. Since its formation in 2001, Advanced Media has experienced phenomenal annual growth and is already a leading marketer of electronic storage products in the American market.

RITEK for years has been defining and redefining the optical storage market. Around the world, its name is synonymous with innovation, quality, and unparalleled consistency. Its QS 9000, ISO 14001, ISO 9001, ISO 9002, and Six Sigma certifications prove RITEK's commitment to quality control.

Advanced Media is headquartered in Diamond Bar, California. For further information, call (909) 861 -2269 or e -mail: The Advanced Media web site is located at:

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Carol Warren
Antarra Communications
(714) 891 -3660

2007 Advanced Media, Inc. All rights reserved. Specifications are subject to change without notice. All other trademarks are the property of their respective companies.

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