SOYO Joins Forces With Fighter Andrei Arlovski

SOYO Group, Inc announced today the launch of a limited-edition ``Pitbull Series'' LCD HDTV signed by former heavyweight UFC/MMA champion Andrei Arlovski.

ONTARIO, CA (May 24, 2007) - - SOYO Group, Inc., a provider of LCD TVs, LCD Monitors, Portable Storage, Bluetooth and LCD Furniture, announced today the launch of the first ever and limited -edition ``Pitbull Series'' LCD HDTV. Available in 32 -, 37 -, and 42 -inch sizes, the promo features a custom startup screen and special edition Andrei Arlovski merchandise. A limited number of televisions will be signed by Arlovski and will be delivered randomly.


The ``Pitbull Series'' televisions look to stand toe to toe with the competition, offering an introductory price of $699 for the 32`` LCD HD model. Priced and marketed aggressively to mirror the fight style of the former champion, the SOYO brand television will be available on SOYO.com, myspace.com/Arlovski, http://www.arlovski.tv as well as select retailers.

"The fan response to our sponsorship of Andrei at UFC 70 was tremendous", said Edward O'Brien, Director of Marketing at SOYO. "Our market research shows that Andrei is in essence a 'marketing machine' and consumers would be responsive to continuing our relationship with him. The results also show Andrei to be one of the most popular MMA athletes based on ratings and other marketing analysis. SOYO products are known in the industry as the practical, low -cost option that doesn't compromise quality; it matches up well to the targeted 18 -34 year old demographic.''

The limited edition piece of sports memorabilia will be backed with an aggressive integrated marketing campaign that mixes public relations, sponsorship, endorsement, point -of -purchase, online and traditional advertising mediums. "Our goal is not to only create a grassroots campaign, but a movement showing loyal fans our dedication to their sport,"O'Brien said.

Former UFC heavyweight champ Andrei Arlovski says, ``Watching MMA in HD is amazing and I think it is great that my fans will support me not only when I am in the octagon, but in their own homes. I have worked and trained hard to build a name that is worthy of being associated with brands like SOYO.''

About Arlovski

With an MMA record of 13 wins, 5 losses, the former heavyweight champ stands 6'4 and weighs a lean 240 pounds. Originally from Minsk, Belarus, he now resides in Chicago, IL. Known as ``The Pit Bull'' for his aggressive and exciting style of fighting, Arlovski is one of the most well -known and respected athletes in the sport today. Additional photos, videos and biographical content can be found on http://www.arlovski.tv and myspace.com/Arlovski.

About SOYO Group

SOYO Group Inc. is a provider of consumer electronics such as, LCD Monitors, LCD Televisions, Bluetooth, Portable Storage, LCD Furniture and broadband telecommunications products and services. Headquartered in Ontario, California, with additional sales offices in South America, SOYO Group sells its products through an extensive network of authorized distributors, resellers, system integrators, VARs, retailers, mail -order catalogs and e -tailers. Products are sold under the SOYO, Go Video, Dragon, Onyx, Dymond, Honeywell, Levello, and Prive brand names. For more information, please visit http://www.soyogroup.com.

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