Happy Anniversary Marketing Matters!

Full-Spectrum Integrated Marketing Communications Agency Celebrates 10 Years of Service Excellence

HOLLYWOOD, FL - May 17, 2007 - Marketing Matters, one of the most respected names in custom electronics and high -end home goods marketing, turned ten years old today. Founded by president, Coleen Sterns, Marketing Matters has gradually built up an advertising, marketing and media relations portfolio consisting of many best -in -class custom electronics firms.


Based in Hollywood, Florida, Marketing Matters focuses on developing creative marketing and advertising materials, and winning media campaigns specializing in the consumer electronics, custom installation, technology, and high -end home goods markets. What begun as a small practice has flourished into a successful business with the ten year mark signifying an important milestone. The agency continues its growth with the recent acquisition of a larger facility scheduled to open its doors in late September, as well as several new accounts and a diversity of projects. A birthday celebration tied to the new facility's grand opening will welcome clients and friends.

At the helm of the organization, Coleen Sterns leads a multidisciplinary team of graphic designers, copywriters, marketing services experts, public relations specialists, and administrative professionals. Sterns stated: "I could not be more excited to be celebrating our 10th anniversary. I'd like to extend my heartfelt appreciation to the support of our wonderful clients over the years, and to my talented and driven staff who works tirelessly to ensure our services are world -class."

Prior to founding Marketing Matters in 1997, Sterns was a respected marketing and sales professional with a track record of success in such leading specialty audio/video and custom installation companies as Infinity Loudspeakers and Niles Audio Corporation. Additionally, Sterns has been active in the industry, serving on associations' boards and being sought -after as an instructor, teaching courses related to the implementation of successful marketing strategies and effective branding campaigns.

Marketing Matters' Vice President, Veronica Esbona, who has been with the company for nine years added: "The past decade has been truly remarkable. We've grown considerably fast, have developed winning campaigns, and have had the privilege to work with extraordinary companies over the long -term. We look forward to a bright future and lasting relationships."

Marketing Matters offers concept -through -creation marketing, public relations, and custom publishing services to a growing list of manufacturers, distributors, and custom installation specialists. Looking to partner with its clients for the long run, the agency's roster includes such companies as AVAD, a Marketing Matters' client since their inception. Other notable accounts include KEF, Niles Audio Corporation, Artison, Cobb America, CodexNovus, dnp denmark, Remote Technologies, Inc., VizionWare, and SE2 Labs, among others. Marketing Matters has also completed projects for such diverse clients as Sharp, Derektor Shipyards, Bose, El Dorado Home Theater, Polk Audio, Vertical Integrations Group, Philips and CEDIA.

Additionally, Marketing Matters gives back to the CE community supporting industry charities such as the ELF Foundation (www.elfsystems.org), an organization that creates theater and entertainment rooms in children's hospitals and CE Express (www.ce -express.com), a bike ride that raises money to fight cancer.

Talking Points
• Marketing Matters commemorates 10 years of service excellence.
• The integrated marketing communications agency specializes in the consumer electronics, custom installation, technology and high -end home goods markets.
• The company's future plans include an expansion to a larger facility and festivities to celebrate the milestone.

About Marketing Matters

Since its inception in 1997, Marketing Matters has been a full -service integrated marketing communications agency based in Hollywood, Florida. The agency offers turnkey management and high quality marketing materials and services, helping its clients manage their brands effectively and in turn expand their market presence. Among Marketing Matters' specialized services are: public relations, advertising, programs and product launches, and the design of promotional materials that range from a single page flyer to a monthly newsletter or a sophisticated, glossy, custom -published consumer magazine. Marketing Matters also provides full trade show and event management, Web site design and development, corporate identity development and other services that ensure successful branding and realization of marketing objectives.

For more information about Marketing Matters and its services, visit www.marketingmatters.net or contact Veronica Esbona at 954 -925 -1511, or email her at veronica@marketingmatters.net.

# # #

Featured Product

MIDLITE®'s SPEEDPORT Universal Cable Pass Thru, Fastening & Anchor System

MIDLITE®'s SPEEDPORT Universal Cable Pass Thru, Fastening & Anchor System

Use for any Low Voltage Cabling, A/V, Telecom, Data, Networking Ideal for : Sound Bars & Wall Speakers • Home Theater Cabling • A/V Furniture The SPEEDPORT™ is incredibly versatile and is ideal for wall mounted box speakers, sound bars and wireless access devices mounted in ceilings. It can accommodate almost any device needed to be hung on a wall or ceiling with cable pass thru and mounting. The ultra low profile design features a rubber grommet insert for bulk cable pass thru. Two mounting screws are hidden behind the grommet and offer a clean, unobtrusive presentation. Installation is quick & simple using a hole saw and attaches to acoustical ceiling tiles and/or gypsum board. Reducing labor and a whole lot of mess from hand cutting large rectangular holes - Low voltage brackets are no longer needed. Just cut your hole in the desired location, insert SPEEDPORT™ and tighten adjustable mounting arms to fasten securely.