Advanced Media Introduces Double Sided RIDATA 8X DVD+R

New RIDATA-Brand Product Offers Fast Read/Write Time; Amazing 9.4-GB Storage Capacity; and Consistent, High-Quality, Cost-Effective Recording

Diamond Bar, CA - - April 24, 2007 - - Advanced Media, Inc., manufacturer and marketer of the popular RIDATA brand of recordable CD and DVD media, electronic storage products, and digital media accessories, is introducing a Double -Sided 8x DVD+R disc to its comprehensive DVD product line. With an amazing 9.4GB of storage capacity, the advanced, double -sided disc is a cost effective solution for virtually any business or household application. Shipments will begin immediately.

The double -sided disc is more cost effective for retailers to carry because it reduces shipping costs over traditional single sided DVD+/ -R's. It is highly compatible with legacy DVD drives and many newer drives can close the disc as a DVD -ROM solving even more compatibility issues.

Ritek is the only optical disc manufacturer that uses a Flexible Manufacturing System in its facility that can quickly adapt to new technologies as they arise. Most optical disc manufacturers use an inline system that is much more difficult to adapt to new disc technologies.

"Not everyone owns a dual layer DVD recorder, but they would like a larger storage capacity per disc. Our new double -sided discs solved this need. They are ideal for the ongoing recording of a TV series or for DVD quality movies. Users of the RIDATA 8x DVD+R Double -Sided medium, featuring a dramatically increased storage capacity, will enjoy fast, reliable storage with a wide range of playback options." stated Harvey Liu, Advanced Media president. "We are pleased to first offer this cost effective product to the retail industry and consumers as well."

The 8x speed quickly records virtually any audio, video, or data file on all popular DVD recorders. The convenient double -sided configuration allows users to read, write, or view nearly twice the amount of data than with single -layer 4.7GB DVD discs without having to change discs. The RIDATA dual -sided product stores up to four hours of DVD -quality video, 16 hours of VHS -quality video, or over 120 hours of MP3 audio.

The new RIDATA 8X dual -sided disc features excellent compatibility with popular DVD -based video players, game consoles, and DVD -ROM drives. The RIDATA 8X DVD+R DS optical medium is competitively priced with a suggested MSRP of $.70 per disc.

About Advanced Media (RITEK USA)
Advanced Media, Inc. is a subsidiary of RITEK Corporation, the world's largest optical media manufacturer. Advanced Media is the sole North and South American marketer and distributor of the RIDATA brand of recordable CD and DVD media as well as other types of electronic storage media.

The RIDATA brand currently includes: CD -R/RW, DVD -R/RW, DVD+R/RW, and DVD -RAM optical discs; flash memory cards, adapters, and reader/writers; USB EZ drives; and assorted media accessories. Since its formation in 2001, Advanced Media has experienced phenomenal annual growth and is already a leading marketer of electronic storage products in the American market.

RITEK for years has been defining and redefining the optical storage market. Around the world, its name is synonymous with innovation, quality, and unparalleled consistency. RITEK's commitment to quality control is proven by its QS 9000, ISO 14001, ISO 9001, ISO 9002, and Six Sigma certifications.

Advanced Media is headquartered in Diamond Bar, California. For further information, call (909) 861 -2269 or e -mail: The Advanced Media web site is located at:

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