eInfochips Launches the Smart IP Camera Reference Design with ObjectVideo Analytics

eInfochips, a leading chip and product design services company with 'spec-to-silicon-to-system' capabilities, unveiled IPNetCam: one of the world's first camera with dual streaming and ObjectVideo® OnBoard™ analytics on TI DaVinci™ technology.

Dallas, Texas - March 7, 2007 - eInfochips, a leading chip and product design services company with 'spec -to -silicon -to -system' capabilities, today unveiled the smart IPNetCam at the worldwide Texas Instruments Developer Conference (TIDC). IPNetCam is one of the world's first camera reference designs with dual streaming with multiple codecs and ObjectVideo® OnBoard™ robust analytics on Texas Instruments' DaVinci™ technology. The camera establishes new standards in network -supported security and video surveillance technology. The reference design is a ready -to -go solution enabling original equipment manufacturers (OEMs) to build a range of intelligent IP surveillance cameras quickly and with low development costs.


IPNetCam incorporates a highly sensitive three -megapixel, ½ -inch progressive scan CMOS sensor with electronic rolling shutter and global reset release. The IPNetCam leverages advanced video and image processing features offered by DaVinci technology. The camera supports three compression formats: JPEG, MPEG -4 and H.264, allowing users to choose the appropriate combination of encoding to match the environment and monitoring applications. The camera supports QCIF, CIF, VGA and D1 resolutions with 30 fps performance for all the compression formats. With the triple streaming feature, one JPEG and two MPEG -4 images can be streamed simultaneously.

The camera utilizes ObjectVideo OnBoard, the industry -leading technology for video content analysis that allows rule -based object detection, classification, tracking and real -time alerting. Equipped with two sensor inputs and two alarm outputs, the camera can be used for triggering external devices for ObjectVideo alerts. SD memory card support allows pre - and post -event recording. The camera hosts a user -friendly GUI accessible through a browser, which allows remote viewing and camera configuration, including the creation and management of ObjectVideo OnBoard rules.

"The smart IPNetCam reference design will enable new price -performance points in the intelligent surveillance market," said Tapan Joshi, vice president of marketing at eInfochips. "The reference design can be easily customized. For OEMs looking for customized design, we will also provide hardware and software customization services reusing IP and building blocks from the reference design."

"As an early adopter, eInfochips has gained expertise on DaVinci technology. The IPNetCam design will help eInfochips and TI mutually target the burgeoning security surveillance market," said Danny Petkevich, video security business manager, TI.

"ObjectVideo is delighted to enable eInfochips' IPNetCam with ObjectVideo OnBoard, optimized for the DaVinci devices," said Brian Eckert, vice president of sales and marketing for ObjectVideo. "eInfochips has created a comprehensive, integrated platform that helps companies quickly and easily bring analytics enabled IP cameras to market - and puts ObjectVideo intelligence into the edge device."


Pricing and Availability:

The smart IPNetCam camera kit is available for $4995. The design can be licensed with source code and schematics for further information/details please contact your eInfochips salesperson, email: sales@einfochips.com

About eInfochips, Inc.

eInfochips Inc., based in Sunnyvale, is a leading provider of Silicon design & verification services, Embedded systems solutions and IP cores. Their capabilities extend from Specification to System, with knowledge on ASIC design & verification, physical design, board design and embedded firmware development. The company's India and US design centers have delivered SoC and embedded solutions to a variety of customers thus increasing their cost -effectiveness, reducing their time -to -market and growing their market strength. A partial list of customers includes Gatelinx, TI, IDEO, Object Video, and Cisco. For additional information, please visit www.einfochips.com

About the Texas Instruments Developer Conference

The TI Developer Conference (TIDC) is the industry's leading annual event featuring the latest in advanced digital signal processing, high -performance analog and microcontroller system designs. TIDC Worldwide 2007 will be held March 7 - 9, 2007 at the Hilton Anatole in Dallas, Texas. The conference offers hands -on interaction and intensive educational sessions with cutting -edge products designed to empower the development of the next -generation of video, audio, communications and industrial applications. For more information, visit www.ti.com/tidc07.


About ObjectVideo


ObjectVideo is the leading provider of intelligent video software for security, public safety, business intelligence gathering, process improvement and other applications. Based upon patented computer vision technology, ObjectVideo products turn video into data to detect, classify and track objects of interest according to user defined rules. Users then receive alerts in real time, allowing them to proactively address threats and other events of importance within their environment, as well as to forensically review the video data for more effective operational planning. ObjectVideo intelligent analytics are available to original equipment manufacturers (OEMs) as ObjectVideo OnBoard™, a digital signal processor -based program for inclusion into edge security and IT devices. The technology is being used in a variety of environments, from protecting U.S. Marines in a war zone to monitoring schools for student safety and security. ObjectVideo products address the needs of a variety of vertical markets that include Homeland Security, Transportation, Banking and Education. The company markets and sells its products through a Video Intelligent Partner (VIP) network of OEMs, integrators and leading security and IT solutions providers. ObjectVideo is the recipient of the 2005 Wall Street Journal Technology Innovation Award and Frost & Sullivan's 2005 Excellence in Technology Award.


CONTACT:
Tapan Joshi
408 857 0754 cell
tapan.joshi@einfochips.com

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