Phoenix Gold® Offers Simplay HD™ -Verified HDMI™ Cable

With Simplay HD Verification, Phoenix Gold Guarantees that its Customers will Utilize Technologies that Meet the Highest Standards for Acquiring and Sharing a High-Definition Digital Signal

PORTLAND, Ore., March 14, 2007 - Phoenix Gold (phoenixgold.com) is proud to announce that it now offers five Simplay HD -verified High -Definition Multimedia Interface™ (HDMI™) cables.


The five Phoenix Gold Simplay HD -verified cables include the HDMX.930 (3.0 meter; 10 ft.), HDMX.915 (1.5 meter; 5 ft.), HDMX.530 (3.0 meter; 10 ft.), HDMX.520 (2.0 meter; 6.5 ft.) and HDMX.510 (1.0 meter; 3.3 ft.). The Simplay HD logo will be displayed on each box denoting the verification. Verification on longer Phoenix Gold HDMI cable lengths is pending.

"Phoenix Gold continually strives to bring to market leading edge products, and the world of high -definition demands nothing but the best," explained Tim Leahy, Phoenix Gold director of marketing. "By gaining Simplay HD verification, Phoenix Gold guarantees that our customers will be utilizing technologies that meet the highest standards for acquiring and sharing a high -definition digital signal."

Product testing at Simplay Labs™ is designed to promote industry -wide interoperability amongst High Definition (HD) CE products, including HDTVs and next -generation HD DVD and Blu -ray Disc players. The testing also helps maximize the performance of these products to receive and play high -definition content. Products bearing the Simplay HD logo give consumers peace of mind, allowing them to identify HD components that will work together and provide a performance level expected of next generation HD Lifestyle entertainment products.

Pricing for the Phoenix Gold Simplay HD -verified cables are TBD. Due to continual product improvement, all specifications subject to change without notice.

On July 25, 2006 PHX AP Acquisitions announced that it and Phoenix Gold Vice President Tom O'Mara had acquired Phoenix Gold International, Portland, Oregon -based parent company of renowned consumer and professional audio brands Phoenix Gold, AudioSource, and Carver. The new executive team also announced that it had appointed Jonathan Cooley as CEO and O'Mara as president.

For more information on Phoenix Gold, AudioSource, and Carver, please call 1.800.950.1449 or visit phoenixgold.com. Phoenix Gold is located at 9300 North Decatur Street, Portland, Oregon, USA 97203.

# # #

Featured Product

PureLink - HCE III TX/RX: 4K HDR over HDBaseT Extension System w/ Control and Bi-Directional PoE

PureLink - HCE III TX/RX: 4K HDR over HDBaseT Extension System w/ Control and Bi-Directional PoE

The HCE III Tx/Rx HDBaseTâ„¢ extension system offers full HDMI 2.0 compliance supporting HDR (High Dynamic Range) and 4K@60Hz with 4:4:4 chroma sampling. Featuring PureLink's proprietary Pr©cis codec, a light compression technology, the HCE III can transport Ultra HD/4K, multi-channel audio, and High Dynamic Range (10 bits support) content over a single CATx cable. The HCE III provides HDMI extension up to 130 feet (40 meters) at Ultra HD/4K and up to 230 ft. (70 meters) at 1080p over category cable with embedded multi-channel audio, CEC pass-through, bi-directional RS-232 and IR control, and PoE - all with zero loss and zero noise. The HCE III Tx/Rx also supports Dolby TrueHD, Dolby Digital Plus and DTS-HD Master Audio plus LCPM (up to 192 kHz). Additionally, the low profile "slim box" enclosure design make the HCE III ideal for limited space installation environments, such as behind flat panel displays and video walls.