RHINO™ 101 Makes Labeling Fast, Easy and Affordable

Perfect for rough-in labeling, cable identification or general purpose, RHINO 101 combines dependable RHINO™ labels and a Sharpie® marker for a "best in class" pen-and-tape labeling solution

March 6, 2007, Stamford, CT - When two worlds collide, great things happen. RHINO™, a brand of Sanford, L.P., a Newell Rubbermaid Company (NYSE: NWL) and a world leader in industrial identification, is proud to bring together tough and durable RHINO labels and the ever -popular Sharpie® permanent marker to create the new RHINO 101 reusable label dispenser.


Since the introduction of the award winning RHINO 5000 label printer in 2004, the RHINO brand has been building superior electronic label printers for datacomm installers, electrical contractors, facility managers and other professionals all over the world. While electronic label printing is a fast -growing segment of the market, traditional "pen and tape" labeling remains the method of choice for some, as well as a viable means of temporary labeling in the "rough -in" phase of installations. For this reason, RHINO developed the RHINO 101 reusable label dispenser - a product that combines the durability of RHINO industrial labels with the proven power of the Sharpie Retractable® permanent marker into one convenient tool.

Doug Waldal, Global Business Director for RHINO explains, "Pen and tape labeling has been around for decades and still, for many, is the most cost -effective and efficient means for labeling their projects. We recognize this and for this reason decided to develop an innovative product that we feel represents the best "pen -and -tape" labeling solution on the market today. The Sharpie brand is very well known and for many is the identification tool of choice. Now, with the RHINO 101, installers and contractors can use what we believe is the best of both worlds: the best labeling materials - RHINO labels - and the best marker - Sharpie."

The RHINO 101 is a reusable and refillable hand -held labeling tool that provides tape, pen, writing surface and cutter into one. But it's no ordinary pen and tape. The tape is an easy to load drop -in cartridge that consists of easy -to -peel split -back RHINO labels with industrial -strength adhesives that stick. The pen included with the tool is a black Sharpie Retractable® permanent marker - a world -renowned brand in the market. Together, they provide a truly powerful and dependable solution for fast, easy labels. The writing surface integrated into the RHINO 101 makes it easy to write labels anywhere and the built -in cutter, belt clip and lanyard hook provide further on -the -go convenience. Additionally, the RHINO 101 includes a thumb advance for easy tape dispensing (without smearing) and a viewing window to align the label prior to cutting (for self -laminating labels).

"Prior to designing the RHINO 101 and even during the design and testing phases, we interviewed many installers to learn what features were most important to them," said Rafael Martinez, Product Manager for RHINO. "They were very specific about the labeling functionality they wanted, what was currently missing in the marketplace, and what their "ideal" pen -and -tape labeler would include. We are proud to say that the RHINO 101 was truly user -inspired."

The RHINO 101 is available in two packages: one for wire and cable marking (contains self -laminating die cut vinyl labels) and one for general purpose marking (contains continuous flexible nylon labels). Each lists for $19.99. Label cartridge refills are available in both self -laminating and nylon styles and retail for $9.99. All are available at major distributors in the security, datacomm, professional audio/video, electrical, MRO and construction markets in May.

About RHINO
RHINO is a brand within DYMO, a business unit within Sanford L.P., a Newell Rubbermaid company. DYMO designs and manufactures RHINO professional label printers and tools for commercial, residential and industrial use. RHINO labeling tools are designed with easy -to -use features that greatly reduce labeling time. Learn more at www.rhinolabeling.com

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