RHINO Announces New Promotional Sweepstakes and Website

Enter for your chance to win one of five Yamaha Rhino 4x4s at www.RhinoPromo.com

March 5, 2007, Stamford, CT - 2007 is bound to be a HUGE year for RHINO™, a brand of Sanford, L.P., a Newell Rubbermaid Company (NYSE: NWL) and a world leader in industrial identification. Starting the year off right, RHINO is happy to announce a new promotion that will really get your motor running…


Coinciding with the launch of the new RHINO 101 reusable label dispenser, RHINO will run a sweepstakes called "Stick with RHINO" beginning March 8, 2007 and concluding November 30, 2007. At the end of this promotion, RHINO will give away FIVE Yamaha Rhino Side -by -Side 4x4 vehicles to five very lucky winners.

Michael Clemens, Sr. Marketing Manager for RHINO explained, "We wanted a very exciting and memorable promotion to launch the RHINO 101, as well as other new products that we will be releasing this year. The Yamaha Rhino 4x4 seemed like a natural. Aside from the great tie -in with the name RHINO, the Yamaha Rhino 4x4 exhibits the same qualities as our RHINO labeling products - rugged, tough, and durable - not to mention FUN!"

Entries for the sweepstakes event will be accepted at all tradeshows where RHINO is exhibiting starting in March. Entries will also be accepted online at the newly released promotional website, www.RhinoPromo.com.

"While entering online at our new promotional site," continued Clemens, "registrants will also find it very convenient to learn about the new RHINO 101 and other, award -winning labeling products by RHINO. They'll find not only a fast and easy way to register for the Yamaha Rhino 4x4 sweepstakes, but also downloadable literature on RHINO Labeling products, information on labels and applications, a new Question and Answer Section called 'Ask Al' and much more."

To assist current RHINO customers, the new promotional website can also be reached through RHINO's original website, www.rhinolabeling.com.

About RHINO
RHINO is a brand within DYMO, a business unit within Sanford L.P., a Newell Rubbermaid company. DYMO designs and manufactures RHINO professional label printers and tools for commercial, residential and industrial use. RHINO labeling tools are designed with easy -to -use features that greatly reduce labeling time. Learn more at www.rhinolabeling.com

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