VIDIKRON STRENGTHENS NORTHEASTERN US SALES FORCE

Vidikron welcomes Dedicated Sales Group and Northeast Regional Technical Marketing Director, John Bishop.

Union City, CA - February 21, 2007 - Vidikron, the leader in the design and manufacturing of high -definition home theater video display technologies, recently announced two additions to the company's growing northeast sales force. Looking forward to increasing 2007 sales and marketing efforts, Vidikron proudly welcomes Dedicated Sales Group and Northeast Regional Technical Marketing Director, John Bishop, to the team.


With over 35 years of combined experience Dedicated Sales Group of Ashland, MA, pioneered by Jay Macken, Marcus Mignone, and Todd Stewart, has earned a well -respected reputation across New England as a driving sales force in the custom integration market. With a wealth of industry knowledge, contacts, and commitment to the industry, the team will service the northeastern US to generate new opportunities and open new markets to strengthen Vidikron's regional dealer base and sales efforts. Vidikron is the most recent brand to join Dedicated Sales Group's select portfolio of high -end audio and video manufacturers, including Jamo Speakers and Screen Innovations, among others.

Also joining the Vidikron team is John Bishop, founder of Newburyport, MA based Bishop Audio Services. No stranger to high -end video sales and marketing, Bishop is a tenured dealer representative and has been named as Vidikron's inaugural Technical Marketing Director covering the Northeastern territories. Bishop will be assisting Vidikron with a number of initiatives including product and dealer training, education, and providing market and technical support as needed. Initially his support areas will include the Eastern Seaboard including, Virginia northward, Pennsylvania, Ohio, as well as eastern Canada.

"Vidikron enjoyed a record year in 2006, introducing our widest range of video display products, as well as significantly growing North American sales. We are thrilled to add additional ground coverage dedicated to the lucrative Northeast market," said Jim McGall, vice president of sales and marketing for Vidikron. "With increased sales and marketing support from John Bishop and the Dedicated Sales Group, Vidikron is well -positioned for another successful year."

For more information on Vidikron, please visit www.vidikron.com.


The highly respected Vidikron brand was established in 1980 in Milan, Italy, and was acquired by Runco International in 2002. Vidikron offers a comprehensive selection of high performance, cutting edge video products, distributed through a select network of authorized Vidikron dealers and custom installation professionals.


Press Contact: Caster Communications, Inc. at 401.792.7080
Katie Short kshort@castercomm.com
Kimberly Lancaster klancaster@castercomm.com
For digital images log on to www.castercomm.com

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