ISE 2007 opens to record crowds as Amsterdam plays host to the biggest show ever staged

The show started in impressive style with the official opening ceremony, paving the way to open the floodgates for the queues of visitors, who have come to see over 360 exhibitors, the new pavilions, displays and an expanded conference.

ISE 2007 opened to a quality attendance today as installers, dealers, buyers and members of the press from around the world convened at the Amsterdam RAI to hear from industry leaders and key influencers about the latest innovations and technologies in the AV and Electronic Systems Integration industry. Pre registration so far has already exceeded 15.000 of which almost 50% have already attended the show today, making it a hectic first morning. The show started in impressive style with the official opening ceremony, paving the way to open the floodgates for the queues of visitors, who have come to see over 360 exhibitors, the new pavilions, displays and an expanded conference.


Show highlights
Winners announced at EMEA InAVation awards on the evening before the opening of ISE 2007

Mike Blackman, Managing Director ISE and leaders of the three associations opened the show at a welcoming ceremony by the main entrance

The official announcement of InfoComm Asia 2008 was made to the trade press this morning

New features introduced including Multi Media Conferencing Pavilion and the European Distributor Lounge

Mike Blackman, in his official press briefing, was understandably optimistic and excited about this year's event, set to be the most successful edition staged: 'This is an exciting show which reflects the expansion of this market and particularly in Europe where we have seen exponential growth over the last few years. ISE is seen as the mirror of this industry. Again we must give our thanks to the three associations. Their effort and support is a major factor in the continuing success of ISE.'

ISE continues to expand internationally with a growing number of visitors from Scandinavia, the Middle East and particularly Eastern Europe, home of the recent highly successful ISE Roadshows.

And with the first day seeing massive queues build up at registration throughout the morning, Blackman added: 'Within a just a couple of hours of opening, the show has already come alive and exhibitors were delighted to see so many visitors from not only Europe, but also from world wide who had made the journey to Amsterdam to visit the show. And with an expanded range of pavilions and displays, ISE has become more of a magazine to the industry, by offering strong editorial and feature content to support the advertising of products and services.'

Winners of the EMEA InAVation Awards were announced at a special event on the evening before the show opened. These included Electrosonic Ltd, BaSys & Media Control, XL Video, ILife Solutions and iVC Ltd. Over 8000 votes were cast and the Editor of InAVate, Dan Jago was delighted with the response. 'This was a highly successful and well attended event to celebrate those who are driving the business in this growing industry.'

InfoComm Asia 2008 was officially announced at ISE today by the show organizers. Taking place in Hong Kong in November 2008, Terry Friesenborg, Senior VP, InfoComm International® sees the show as a major platform to expand into the Asian market place. 'We are now in a unique position, and the time is right, to deliver a major pan -Asian event. Hong Kong is the ideal location to stage a wonderful meeting point to the international industry'

Product announcements - Day One

Hotlamps have made their inaugural entry into the European market at ISE to launch the APO branded compatible lamps range.

projectiondesign unveiled the new F20 and F30 to the market, promising the best 1080p images ever seen

There is still time to attend ISE 2007. The show runs until Thursday 1st February and visitors can complete the online registration forms at the www.iseurope.org website, saving time filling forms at the event

Ends

For media enquiries, contact: Sander Beunk, Marketing Manager, Integrated Systems Europe:
Tel: 31 20 5040 257 Email: sbeunk@iseurope.org.
For further information about ISE 2007 trade show, please visit the Integrated Systems Europe website at: www.iseurope.org.

Integrated Systems Europe is a joint venture of CEDIA®, InfoComm International® and NSCA®

ISE is jointly sponsored by the three leading electronic systems industry associations: the Custom Electronic Design and Installation Association ® (CEDIA®), InfoComm International® and the National Systems Contractors Association® (NSCA®). All are international organizations serving a combined membership of more than 9,000 companies and individuals in over 70 countries.

CEDIA® (www.cedia.org) is an international trade association of companies that specialize in designing and installing electronic systems for the home. The association was founded in 1989 and has more than 3,000 member companies worldwide.

InfoComm International is the trade association of the professional audiovisual and information communications industries. Established in 1939, the association's 4,100 members include manufacturers, systems integrators, dealers and distributors, independent consultants, programmers, rental and staging companies, end -users and multimedia professionals from more than 70 countries. InfoComm International is the leading resource for AV market intelligence and news. Its training and education programs, along with its Certified Technology Specialist (CTS) and Certified Audiovisual Solutions Provider (CAVSP) credentials, set a standard of excellence for AV professionals. InfoComm International is the founder of InfoComm, the largest annual conference and exhibition for AV buyers and sellers worldwide, and also co -sponsors the Integrated Systems events in Europe, China, India and Asia. Additional information is available at www.infocomm.org.

NSCA® (www.nsca.org) is the leading trade association representing the commercial electronic systems industry.

For more information and to register visit: www.iseurope.org.

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