1 -2 -1VIEW's US$199 media player set to revolutionise digital signage

[Hong Kong/Amsterdam, 30 January 2007] Launching at ISE 2007 in Amsterdam this week, leading IPTV digital signage provider 1 -2 -1VIEW has lifted the veil on a new, ultra low cost media player that is set to revolutionise the digital signage industry.

Starting at US$199, 1 -2 -1VIEW's award winning Ninja players are the lowest cost networked media players in the market and are set to open digital signage as an advertising and communications medium to a large customer base for which deploying a system was previously too expensive.

IP network controlled, based on open standards such as Linux OS and built on a consumer electronics platform, 1 -2 -1VIEW's media players are much cheaper to manufacture, yet offer superior performance compared to legacy systems.

With lower power consumption, faster boot up time and less downtime, 1 -2 -1VIEW is also much more cost effective to operate and offers the lowest total cost of ownership in the market today.

The media players are managed through 1 -2 -1VIEW's one -click to go web based media management software which is licensed on an annually recurring basis to further reduce the start up cost for operators.

1 -2 -1VIEW has an extensive portfolio of network -controlled media players, including wireless players and media players with built -in motion activated sensors, which are suitable for any digital signage application.

1 -2 -1VIEW is showcasing its turnkey soft/hardware solution at Integrated Systems Europe at booth number P01 in hall 4 from 30 January to 1 February.


About 1 -2 -1VIEW
1 -2 -1VIEW is a provider of digital signage systems that are IPTV based and built on a proven consumer electronics platform. 1 -2 -1VIEW's turnkey hardware/software solution is network controlled and scalable to an infinite number of screens. With award winning, ultra light weight media players and web based management, 1 -2 -1VIEWTM combines the most advanced technology with lowest cost of ownership in a dedicated digital signage system that is affordable for any budget. www.121view.com

Media enquiries: Anke Gill, Director of Marketing, 1 -2 -1VIEW Corporation, Ph: +852 90318036, agill@121view.com

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