Genelec takes on T+W Marketing to ramp up its Custom Install exposure in Europe

Genelec, a leading pioneer of active monitoring systems, is expanding its Custom Installation presence in Europe with the appointment of Belgium-based T+W Marketing to promote its Active Speaker Systems and accessories in this ever-burgeoning market.

T+W Marketing of Zulte will be handling Genelec Custom Install products for all EC countries apart from Sweden and Finland, which will remain under the control of Genelec's James Gallacher. Representing Genelec for T+W Marketing is a geographically broadly -based team of four - Tom Vanhuyne, Hartmut Bayer, Neil Davidson and Wim De Vos.


This joint collaboration between Genelec and T+W is aimed at giving custom installers the products, dedication and attention they deserve. It will also allow installers to purchase direct from Genelec. Dealers will also benefit from an increased marketing presence and access to frequent training seminars.

CEO of Genelec, Veikko Hyvnen, said:' Along with the launch of our in -wall/in -celing/onwall speakers, which offer Custom Installers a complete Genelec product line, bringing aboard T+W Marketing represents a major overhaul of Genelec's commercial representation in the Custom InstalI market in Europe. With T+W Marketing's experienced team in place and its focus on the custom installer channel, we will be dramatically expanding our presence in the Custom Install market throughout Europe.'

T+W's co -founder Wim De Vos, stated:' Genelec undoubtedly holds a world leading position in the very specialized field of audio engineering. It is a result of the company's unequalled commitment to following the scientific acoustic design principles in all its research and development work. Genelec puts this same level of commitment into its newer Custom Install products and you can easily hear the results.'

Genelec's current Custom Install dealers can expect to be contacted over the coming weeks in order to define how to further grow this joint business and listen to their specific needs in the market. Custom installers, new and current, interested to learn more about Genelec's products are invited to contact Genelec at custom@genelec.com or T+W Marketing at wim@tw -marketing.com

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