Advanced Media's Growing RIDATA USB Flash Drive List

Features Many Drives That Support Windows Vista(TM) ReadyBoost Technology

RIDATA -Brand EZ Drive™ Provide Secure Storage,

Come in a Variety of Capacity Sizes, Functions and Are Stylishly Smart


Diamond Bar, Calif. - -January 2, 2007 - - Advanced Media, Inc., manufacturer and marketer of the popular RIDATA brand of recordable CD and DVD media, electronic storage products, and digital media accessories, is taking aim at the USB flash drive market. The company currently offers eight such products in its RIDATA USB drive lineup. Each provides exceptional secure digital storage and is innovatively designed and many will support the new Windows ReadyBoost technology.

Windows Vista introduces a new method for adding memory to a system called ReadyBoost. It uses a removable flash memory device, such as a USB thumb drive, to improve system performance by retrieving data from flash memory quicker than data stored on a hard disk.

The RIDATA EZ Drive lineup of USB devices boasts two drives that recently earned the 2006 Taiwan Symbol of Excellence Award (Boy and Girl and Laser Pointer) presented by the Taiwan National Economic Affairs department. The award recognizes the high standards that Advanced Media (RitekUSA) insists on regarding quality, design, and research and development innovation as well as market position and brand awareness.

"With the growth in popularity of USB flash drives, we see a tremendous opportunity for our RIDATA EZ Drive line," commented Harvey Liu, Advanced Media president. "Our selection is rapidly growing and includes a number of innovative designs that users love not only for application purposes, but for aesthetic reasons as well. EZ USB Drive products enable users to securely exchange huge amount of data easily between computers or notebooks that have a USB port. They are the ideal choice to replace many storage products."

Common Features
All RIDATA EZ Drives offer true plug -and -play convenience and backward compatible function. Each is compliant with USB 2.0 with a full -speed transfer rate of up to 480Mbps. All are compatible with USB 1.1. No external power or battery is needed, as each is powered by a USB port on any compatible desktop or laptop computer. A power -saving mode reduces power consumption.

The highly transportable, lightweight and compact EZ Drive USB flash drives are available in capacities ranging from 128 to 4GB (except for Boy and Girl which goes up to 2GB, EZ Funky and Mini Spin which is up to 8GB). Each has an LED light indicator and comes with a two -year warranty.

Individual Products
Fun EZ Drive™ Character Series USB Flash Drives with Two -Port HUB Functionality
The uniquely designed RIDATA Character USB Flash Drives includes five fun designs with two additional USB ports, allowing virtually limitless multiple USB connections. Since it creates more USB ports, users can plug in more mobile devices. It is a series of RIDATA products featuring additional USB hubs (designs are Uniform, Book, Monkey, Elephant, and Puzzle). Together, the products allow users to choose compatible USB flash drives with different designs and colors. It features an advanced partition and security function for users to create password -protected sectors for the storage of highly confidential material.

EZ Drive™ Fingerprint USB Flash Drive
Designed primarily for use in professional applications, the RIDATA Fingerprint USB Flash Drive integrates several advanced biometric -verification technologies to ensure user authenticity as well as provide secure data storage. No password or special software is needed. It features a read access speed of up to 9MB/sec and a write access speed of up to 8.3MB/sec.

EZ Drive™ Twinkle USB Flash Drive
Featuring a dainty design with translucent and multicolored housing, the RIDATA Twinkle USB Flash Drive has an advanced partition and security function that makes it possible for users to create password -protected sectors for the storage of personal or highly confidential material.

EZ Drive™ Laser Pointer USB Flash Drive - Supports Ready Boost Technology
Made with the business professional in mind, this high -speed USB flash drive has a built -in class II laser pointer, and will make a 0.4 -inch spot from approximately 11 feet. The RIDATA Laser Pointer USB Flash Drive performs data transfer at a rate up to 19MB/s for read and14MB/s for write in dual -channel mode, and up to 10MB/s for read and 7MB/s for write in single -channel mode. They also provide 4 -in -1 software options which include flash mail, auto log -in, secret zip, and mobile favorite.

EZ Drive™ Boy and Girl USB Flash Drive
The novel LED indicators on the RIDATA Boy and Girl USB Flash Drive is an outline of a girl on one side and a boy on the other. It features an advanced partition and security function that makes it possible for users to create password -protected sectors for the storage of personal or highly confidential material.

EZ Drive™ Mini Spin USB Flash Drive - Supports Ready Boost Technology
Elegantly designed with a glossy cover, the RIDATA Mini Spin USB Flash Drive rotates 180 -degrees, allowing virtually unencumbered access to a USB connector. It has an advanced partition and security function that makes it possible for users to create password -protected sectors for the storage of highly confidential material.

EZ Drive™ Funky USB Flash Drive - Supports Ready Boost Technology
With a retractable USB plug - meaning there is no cap to misplace - the RIDATA Funky USB Flash Drive is the perfect device for individuals who have a knack for losing things. Its metallic housing is available in a variety of stylish color combinations. It features an advanced partition and security function that makes it possible for users to create password -protected sectors for the storage of highly confidential material.

EZ Drive™ Knife USB Flash Drive - Supports Ready Boost Technology
Its dramatic translucent housing ensures the RIDATA Knife USB Flash Drive makes a great first impression, while its outstanding capabilities make a lasting one. An advanced partition and security function makes it possible for users to create password -protected sectors for private, confidential storage.

EZ Drive products are available through selected retailers, RIDATA distributors, and at various online outlets. As with all RIDATA products, they are competitively street priced.

About Advanced Media (RITEK USA)
Advanced Media, Inc. is a subsidiary of RITEK Corporation, the world's largest optical media manufacturer. Advanced Media is the sole North and South American marketer and distributor of the RIDATA brand of recordable CD and DVD media as well as other types of electronic storage media.

The RIDATA brand currently includes: HD DVD series, DL DVD -R/+R, DVD -R/RW, DVD+R/RW, CD -R/RW, flash memory cards, USB EZ™ Drives, and digital media accessories. Since its formation in 2001, Advanced Media has experienced phenomenal annual growth and is already a leading marketer of electronic storage products in the American market.

RITEK for years has been defining and redefining the optical storage market. Around the world, its name is synonymous with innovation, quality, and unparalleled consistency. Its ISO 14001, ISO 9001, ISO 9002, OHSAS 18001, and Green mark certification from the EPA prove RITEK's commitment to quality control. Advanced Media is headquartered in Diamond Bar, California. For further information, call (909) 861 -2269 or e -mail: info@ritekusa.com. The Advanced Media web site is located at: www.ritekusa.com.

-30 -
Contact:
Carol Warren
Antarra Communications
(714) 891 -3660
cwarren@antarra.com

(c) 2007 Advanced Media, Inc. All rights reserved. Specifications are subject to change without notice. All other trademarks are the property of their respective companies.

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