Proton Showcases One -of -a -Kind Artist -Enhanced LCD TVs from International INTERMIX Project

Brightly Patterned, Graffiti-Style Sets Display Dazzling High-Tech Product Interpretations from Youthful, Urban-Oriented Artists and Designers

CES '07, LAS VEGAS, Jan. 8, 2007 - Proton Electronic Industrial Co., a leading designer, manufacturer and marketer of high -quality, superbly engineered digital TVs, LCD TVs and HDTV products, showcases a series of unique artist -enhanced LCD TV's from its acclaimed INTERMIX Project at the 2007 International Consumer Electronics Show, beginning here today.


Originally exhibited in Taipei, Taiwan, the INTERMIX Project expresses the style and vision of renowned artists and graphic designers from around the world. Through a collaborative development process hosted by Proton, ten artists and design groups were invited to express their ideas and styles using Proton 32 -inch LCD televisions.

The completed artworks represent fresh, new interpretations of high -tech lifestyle products, and were all sold through auction. Earnings from the auction were donated to the Taiwan Fund for Children and Families, and Christy's Room Foundation. The Taiwan Fund supports financially challenged families, many of whom have suffered losses from natural disasters and illnesses, with special emphasis on helping children from these families receive a proper education. Christy's Room Foundation focuses on supporting education in the fields of art and design, including providing scholarships to talented young artists experiencing financial difficulties.

The INTERMIX LCD TVs provided a canvas for experiments in the genre of graffiti art as expressions of an urban street culture, especially among youthful artists and designers eager to apply their powers of self -expression and creative freedom. The INTERMIX artworks and the financial support they made possible also embody Proton's belief in the responsibility of every organization, as well as families and individuals, to return something to the societies that support them. The INTERMIX Project, therefore, not only promotes the development of a lively urban culture, but also helps fulfill Proton's responsibility to help create a better tomorrow.

Selected works from the INTERMIX Project can be seen with Proton's other outstanding LCD TVs in Booth 21926, South Hall 1, Las Vegas Convention Center, during the show.

About Proton
Founded in 1974, Proton Electronic Industrial Co. is a leading manufacturer of high -quality digital TV, LCD TV and HDTV products. Each Proton television combines forward -thinking industrial design with the most advanced electronic engineering available. The result is a line of televisions that regularly win the admiration - and - awards - of the industry's leading video and Home Theater institutions. For further technical information, visit Proton's Web site at www.protonav.com.

# # #

Featured Product

PureLink - HCE III TX/RX: 4K HDR over HDBaseT Extension System w/ Control and Bi-Directional PoE

PureLink - HCE III TX/RX: 4K HDR over HDBaseT Extension System w/ Control and Bi-Directional PoE

The HCE III Tx/Rx HDBaseT™ extension system offers full HDMI 2.0 compliance supporting HDR (High Dynamic Range) and 4K@60Hz with 4:4:4 chroma sampling. Featuring PureLink's proprietary Pr©cis codec, a light compression technology, the HCE III can transport Ultra HD/4K, multi-channel audio, and High Dynamic Range (10 bits support) content over a single CATx cable. The HCE III provides HDMI extension up to 130 feet (40 meters) at Ultra HD/4K and up to 230 ft. (70 meters) at 1080p over category cable with embedded multi-channel audio, CEC pass-through, bi-directional RS-232 and IR control, and PoE - all with zero loss and zero noise. The HCE III Tx/Rx also supports Dolby TrueHD, Dolby Digital Plus and DTS-HD Master Audio plus LCPM (up to 192 kHz). Additionally, the low profile "slim box" enclosure design make the HCE III ideal for limited space installation environments, such as behind flat panel displays and video walls.