Proton Introduces Premium 47 - and 42 -Inch High -Definition LCD TVs, First in New Premier Line

New P47D5 and P42D5 Widescreen Sets Boast Brilliantly Clear 1080p Resolution, HDMI Inputs, Puriti™ Video Enhancement Technology

CES '07, LAS VEGAS, Jan. 8, 2007 - Proton Electronic Industrial Co., a leading designer, manufacturer and marketer of high -quality, superbly engineered digital TVs, LCD TVs and HDTV products, introduces the first two entries in its new premium line of flat -panel displays - the P47D5 and P42D5 Premier High -Definition LCD Televisions at the 2007 International Consumer Electronics Show, beginning here today.


The P47D5 and P42D5 are exceptionally high quality 47 - and 42 -inch, high -definition, widescreen, flat -panel TVs. They boast brilliantly clear, progressively scanned 1080p HD resolution, built -in digital and analog tuners, and HDMI inputs. The movie -style widescreen aspect ratio is augmented by conventional 4:3, 16:9 Zoom, and Panoramic display modes. Dual -picture functions - Picture -in -Picture and Picture -on -Picture - provide alternative ways to watch TV. The P47D5, in addition, features a high contrast ratio of 1200:1, a brightness level of 500 nits, and a pair of built -in 5 -watt speakers.

For 32 years, Proton has made television products that were recognized by independent technical experts as superior to the industry's standard. In the past, Proton made these accolades known to the public by the advertising slogan "Clearly the Best," a description that has remained unchanged, since Proton's product remains Clearly the Best.

Now Proton's rigorous engineering focus on leading technology has given birth to the Proton Premier line, which might well be called "Better than the Best" because it incorporates every leading edge technology, regardless of cost. Consumers willing to pay for technology well ahead of the field, ahead of anything else available, will want Proton Premier.

The Puriti Advantage
Both Premium Line sets are also equipped with the sixth generation of Proton's exclusive Puriti™ video enhancement technology. Puriti -enhanced LCDs possess a wider color range than conventional LCD or CRT displays. A built -in artificial intelligence system analyzes color frequencies and intensity to assure the screen displays the most natural skin tones and the best blacks by compensating for picture detail lost to poor contrast.

Puriti processing converts analog signals to a pure digital format, while filtering out noise artifacts. It delivers extraordinarily broad horizontal and vertical viewing angles of 176 degrees, enabling viewers to enjoy a crisp, clear picture while sitting almost anywhere. Puriti's 3D De -interlacing and Edge Enhancement capabilities eliminate jagged edges from interlaced video formats, providing smooth edges for moving objects. Its speedy refresh rate empowers LCD panels with the fastest response time in the industry, virtually eliminating delay or ghosting effects.

Energy efficient, Puriti processing also delivers the brightest LCD images in the market producing vivid colors even in brightly lit rooms, and extremely high contrast ratios for rich color representation. Additional Puriti features include a Motion Lagging Correction Engine for seamless screen action, 3D Color Management, 3 -2 Pull Down to accurately convert and display content originally shot for film, and adjustable color temperature.

A frame of extruded aluminum with a thin silver outer edge and a black inner frame, both hairlined, adds elegance and structural strength to the design. The sleekly styled sets will offer dealers and consumers alike the benefits of a visceral, visual viewing experience that stands above the rest.

Proton's 47 - and 42 -inch P47D5 and P42D5 LCD TVs are available now from authorized Proton dealers at suggested prices of $2,999 and $1,999, respectively. They can be seen with Proton's other outstanding LCD TVs in Booth 21926, South Hall 1, Las Vegas Convention Center, during the show.

About Proton
Founded in 1974, Proton Electronic Industrial Co. is a leading manufacturer of high -quality digital TV, LCD TV and HDTV products. Each Proton television combines forward -thinking industrial design with the most advanced electronic engineering available. The result is a line of televisions that regularly win the admiration - and - awards - of the industry's leading video and Home Theater institutions. For further technical information, visit Proton's Web site at www.protonav.com.


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