Advanced Media to Introduce Solid State Disk (SSD) Flash Memory

RIDATA Product Can Fully Replace Hard Drive in Notebook, Sub-Notebook, and Portable Devices

NOTE: See This and Other New RIDATA -Brand Products at 2007 International CES in South Hall 3 (Upper Level, S3) Booth 31573


Diamond Bar, CA - -December 18, 2006 - - Advanced Media, Inc., manufacturer and marketer of the popular RIDATA brand of recordable CD and DVD media, electronic storage products, and digital media accessories, is set to add a non -volatile Flash Solid State Disk (SSD) storage medium to its RIDATA line. It is available in 16 GB and 32GB capacities. It will be on display in the Advanced Media 2007 International CES booth, South Hall 3 (Upper Level, S3) Booth 31573.

"Based on flash -memory technology, our new RIDATA Flash SSD offers highly reliable data storage and rugged, high -performance," remarked Harvey Liu, Advanced Media president. "When compared to a traditional HDD, the RIDATA SSD requires less power, weighs less than half as much, offers faster boot and access times, and operates at a lower temperature and no mechanical movement part. It is the perfect HDD replacement for any notebook, sub -notebook, or tablet PC."

Since it has no moving parts, the RIDATA Flash SSD produces virtually no noise, no heat generation, and no vibration, while offering more reliable temperature and humidity that assures long -lasting storage. It is engineered with semiconductor components and uses NAND flash memory. Importantly, it also has the same host interface as a hard disk drive, so there is no issues with compatibility or upgrading. It simply plugs into a device's IDE slot.

It meets bus interface industry standard ATA/IDE and SATA, also supports up to PIO Mode -4 and up to Multiword DMA Mode -2. It has a flash media interface of 8 - or 16 -bit access and can support up to eight flash -media devices directly and 32 such devices through external decoding logic. A built -in ECC corrects up to three -random 12 -bit symbols per 512 -byte sector. RIDATA offers 1.8" and 2.5" module -type Flash SSD for an ATA/IDE interface and 2.5" for a SATA interface.

The RIDATA Flash Solid State Disk (SSD) has an MSRP of $169.00/pc and will be available around middle of Dec., 2006. As with most other RIDATA products, it will be available through selected retailers, RIDATA distributors, and at various online outlets. A complete listing of locations may be found on the Advanced Media website, www.ritekusa.com.

About Advanced Media (RITEK USA)
Advanced Media, Inc. is a subsidiary of RITEK Corporation, the world's largest optical media manufacturer. Advanced Media is the sole North and South American marketer and distributor of the RIDATA brand of recordable CD and DVD media as well as other types of electronic storage media.

The RIDATA brand currently includes: HD DVD series, DL DVD -R/+R, DVD -R/RW, DVD+R/RW, CD -R/RW, flash memory cards, USB EZ™ Drives, and digital media accessories. Since its formation in 2001, Advanced Media has experienced phenomenal annual growth and is already a leading marketer of electronic storage products in the American market.

RITEK for years has been defining and redefining the optical storage market. Around the world, its name is synonymous with innovation, quality, and unparalleled consistency. Its ISO 14001, ISO 9001, ISO 9002, OHSAS 18001, and Green mark certification from the EPA prove RITEK's commitment to quality control.

Advanced Media is headquartered in Diamond Bar, California. For further information, call (909) 861 -2269 or e -mail: info@ritekusa.com. The Advanced Media web site is located at: www.ritekusa.com.


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Contact:
Carol Warren
Antarra Communications
(714) 891 -3660
cwarren@antarra.com

(c) 2006 Advanced Media, Inc. All rights reserved. Specifications are subject to change without notice. All other trademarks are the property of their respective companies.




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