Norcent Names Rick Stans to Executive VP of Sales & Marketing

Company Focuses on Product Strength, Distribution and Retail Support

San Dimas, Calif. - - December 11, 2006 - - Norcent, a marketer of high quality, affordably priced consumer electronics and memory products, has added Rick Stans as Executive Vice President of Sales & Marketing. Effective immediately, Stans will begin to further expand NorcentÕs consumer electronics sales efforts. He is an industry veteran with a 23 -year track record of exceptional sales success.


ÒRickÕs wealth of knowledge and long standing relationships in the consumer electronics industry will be a tremendous asset to Norcent,Ó stated Dennis Robinson, Norcent CFO. ÒRickÕs addition is a huge opportunity for us to strengthen our distribution network in the U.S. market. Rick will be of great assistance in the development and placement of our product lines,Ó Robinson added.

ÒI am excited about leveraging my experience to help make Norcent a long -term player in the consumer electronics industry. NorcentÕs dynamic sales staff has done a great job in establishing the company in the last couple of years. I see my role as helping to take the company to the next level,Ó said Rick Stans, Norcent Executive VP of Sales & Marketing. ÒNorcent has enormous potential; their combination of great products and intuitive vision of creating high quality, value -priced products for consumers is the ideal mix for success. I am looking forward to representing Norcent at the Consumer Electronics Show next January.Ó

Prior to joining Norcent, Rick had 22 years of increasing levels of responsibility at Hitachi, most recently as their Senior Vice President of Sales and Marketing. He was the highest -ranking American in the company and was directly responsible for over 800 million dollars in sales.

The 2006 Norcent product line includes LCD and plasma TVs, LCD monitors, digital cameras, flash memory products and more. And, NorcentÕs premium VION line of LCD and plasma televisions offers high design, premium video and audio performance along with the outstanding consumer value Norcent is known for.

About Norcent
Norcent is a worldwide, award winning consumer electronics manufacturer dedicated to bringing the latest in high -tech digital technology to the mainstream consumer market. Norcent's ability to leverage the most competitive ISO certified manufacturing facilities allows it to provide cutting -edge digital products to consumers at the best overall value. For more information please visit www.norcent.net or send an email to info@norcent.net.

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Contact:
Susan van Barneveld
Antarra Communications
(714) 891 -3660
svanbarn@antarra.com

All products/services and trademarks mentioned in this release are the properties of their respective companies.
(c) 2006 Norcent Technology, Inc. All rights reserved.

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