Advanced Media Introduces A Fun Series of RIDATA Character USB Flash Drives

New Series Features Five Novel Designs of Elephant, Monkey, Bookmark, Puzzle and Uniform All Featuring Two Additional USB-Ports

Diamond Bar, Calif. - December 11, 2006 - - Advanced Media, Inc., manufacturer and marketer of the popular RIDATA brand of recordable CD and DVD media, electronic storage products, and digital media accessories, is adding to its RIDATA EZ Drive™ lineup with the addition of five uniquely designed USB Flash Drives. Each of the elephant, monkey, bookmark, puzzle and uniform designs includes two additional USB ports, which allow users to combine each USB drive into a USB HUB and add on more mobile devices. The versatile drive has its own storage up to 4GB.

"Advanced Media once again leads the way in providing innovative solutions for digital storage," remarked Harvey Liu, Advanced Media president. "RIDATA USB Flash Drive Hubs are fun, unique designs that allow them to accept additional USB devices. Users now have easy access to a virtually endless stream of data, photos, or music without having to download or continually change out devices. Additionally, units may be linked together for even greater USB connectivity."

A key concern with any flash storage device is security. To assure privacy and protection, the USB Flash Drives feature advanced partition and security functions that make it possible for users to create password -protected sectors for the storage of personal or highly confidential material. A tie -style LED indicator shows usage status, assuring there is never any doubt as to which port is currently in use.

Offering true plug -and -play convenience, no external power or battery is needed, as the USB port on any compatible desktop or laptop computer powers the units. A power -saving mode reduces power consumption. The new RIDATA products are compliant with USB 2.0 with a full -speed transfer rate of up to 480Mbps. They are also compatible with USB 1.1.

The units work with the following operating systems: Windows® 98SE/ME/2000/XP; Linux™ Kernel 2.4 or later and Mac™ OS8.6 or later. Users for Windows® 98/98SE may download required drivers from All are EMC compliant meeting CE, FCC, VCCI, C -TICK, and BSMI regulations.

The RIDATA USB Flash Drives are available from 128MB to 4GB capacities, weighs less than 10 ounces and comes with a two -year warranty. Availability will be through selected retailers, RIDATA distributors, and at various online outlets. As with all RIDATA products, they are competitively street priced.

About Advanced Media (RITEK USA)
Advanced Media, Inc. is a subsidiary of RITEK Corporation, the world's largest optical media manufacturer. Advanced Media is the sole North and South American marketer and distributor of the RIDATA brand of recordable CD and DVD media as well as other types of electronic storage media.

The RIDATA brand currently includes: HD DVD series, DL DVD -R/+R, DVD -R/RW, DVD+R/RW, CD -R/RW, flash memory cards, USB EZ™ Drives, and digital media accessories. Since its formation in 2001, Advanced Media has experienced phenomenal annual growth and is already a leading marketer of electronic storage products in the American market.

RITEK for years has been defining and redefining the optical storage market. Around the world, its name is synonymous with innovation, quality, and unparalleled consistency. Its ISO 14001, ISO 9001, ISO 9002, OHSAS 18001, and Green mark certification from the EPA prove RITEK's commitment to quality control.

Advanced Media is headquartered in Diamond Bar, California. For further information, call (909) 861 -2269 or e -mail: The Advanced Media web site is located at:

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Carol Warren
Antarra Communications
(714) 891 -3660

(c) 2006 Advanced Media, Inc. All rights reserved. Specifications are subject to change without notice. All other trademarks are the property of their respective companies.

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