Advanced Media Introduces Blu Ray DVD Optical Discs

RIDATA-Branded Blu-Ray Discs are Hard Coated for Durability

Diamond Bar, CA - - December 05, 2006 - - Advanced Media, Inc., manufacturer and marketer of the popular RIDATA brand of recordable CD and DVD media, electronic storage products, and digital media accessories, is among the first optical disc manufacturers to introduce the new Blu -Ray media in the United States. The company is now shipping the blue laser format RIDATA HD DVD -R media with Blu -Ray disc availability scheduled for the first quarter of 2007. A Blu -Ray disc holds up to five times the storage of a normal DVD with 25GB of capacity on a single -layer. It also has three times the transfer rate of a normal DVD for fast recording of large amounts of data.


To truly imagine the capacity of a Blu -Ray disc consider that it can store 25 million pages of text that is approximately 83,000 300 -page books. It has more than five times the capacity of a current red laser DVD. A Blu -Ray disc will store over 4.5 hours of high -definition (HD) video or about 11.5 hours of standard -definition (SD) video on a 25GB disc. Blu -Ray technology will begin offering multi -layer discs, which should allow the storage capacity to be increased to 50GB (25GB per layer) in the fourth quarter of 2007.

ŇBlu -Ray technology was developed to answer the ever increasing storage demand for high -definition video,Ó stated Harvey Liu, Advanced Media president. ŇThe new high -capacity discs allow users to record and enjoy the phenomenal picture resolution of high -definition TV programs as well as satisfy computer usersŐ demands for large gigabyte storage.Ó

Taking advantage of its highly developed manufacturing processes, Ritek was able to develop an inorganic dye type for Blu -Ray. Using a special Flexible Manufacturing System (FMS) process, Ritek can quickly respond to customersŐ demands in the shortest time possible. The company leverages this competitive advantage to provide the newest products at affordable pricing and to continue its leadership position in the optical media industry.

Compared to current DVD technology, Blu -Ray offers state -of -the -art picture quality as well as superior features and functionality. Multiple audio and video streams, up to 7.1 channel surround sound, and user -friendly graphical interfaces are just a few of these advancements.

In addition to the 25GB, single -layer Blu -Ray product, Advanced Media will introduce RIDATA -brand 50GB dual -layer Blu -Ray and 15GB single -layer Blu -Ray -RE by 4th quarter 2007. A Rewriteable BD RE version of Blu Ray discs is also expected in 2007.

The RIDATA Blu -Ray -R disc is packaged in a single jewel case, and will be available through selected retailers, RIDATA distributors, and at various online outlets. As with all RIDATA products, it is competitively priced.

About Advanced Media (RITEK USA)
Advanced Media, Inc. is a subsidiary of RITEK Corporation, the world's largest optical media manufacturer. Advanced Media is the sole North and South American marketer and distributor of the RIDATA brand of recordable CD and DVD media as well as other types of electronic storage media.

The RIDATA brand currently includes: CD -R/RW, DVD+/ -R/RW, DL DVD+R/R, and DVD -RAM optical discs; Flash Memory Cards; USB drives; and MP3 players. Since its formation in 2001, Advanced Media has experienced phenomenal annual growth and is already a leading marketer of electronic storage products in the American market.

RITEK for years has been defining and redefining the optical storage market. Around the world, its name is synonymous with innovation, quality, and unparalleled consistency. Its QS 9000, ISO 14001, ISO 9001, ISO 9002, and Six Sigma certifications prove RITEK's commitment to quality control.

Advanced Media is headquartered in Diamond Bar, California. For further information, call (909) 861 -2269 or e -mail: info@ritekusa.com. The Advanced Media web site is located at: www.ritekusa.com.

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Contact:
Carol Warren
Antarra Communications
(714) 891 -3660
cwarren@antarra.com

(c)2006 Advanced Media, Inc. All rights reserved. Specifications are subject to change without notice. All other trademarks are the property of their respective companies.

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