Sunfire Awarded CES Innovations 2007 Design & Engineering Honors

Groundbreaking Cinema Ribbon Loudspeaker Receives Prestigious Award

Sunfire Awarded CES Innovations 2007 Design & Engineering Honors

Groundbreaking Cinema Ribbon Loudspeaker Receives Prestigious Award
New York, NY, November 10, 2006 - The Consumer Electronics Association (CEA®) announced Sunfire as an International CES Innovations 2007 Design and Engineering Awards Honoree for its Cinema Ribbon Loudspeaker at the recent International CES New York Press Preview. Products entered in this prestigious program are judged by a preeminent panel of independent industrial designers, engineers and members of the trade press to honor outstanding design and engineering in cutting -edge consumer electronics products.



The Sunfire Cinema Ribbon loudspeakers were conceived and designed based on years of research into psychoacoustics conducted by Sunfire founder and industry legend Bob Carver. Sunfire's signature "Sonic Hologram Imaging" is achieved through a unique configuration of dual side -firing High Back -emf woofers, coupled to a single front -firing ribbon. The result is amazingly high output and detail with controlled dispersion to eliminate unwanted reflections off the ceiling and floor with improved imaging. The Cinema Ribbons deliver floorstanding performance without the floor; it is big sound from small places.



"The Cinema Ribbon line of theater speakers is a perfect example of the unconventional design approach that Sunfire has become famous for.", explained Sunfire General Manager Mark Weisenberg. "Part of the launch of our newest line of products, XT -Series, the Cinema Ribbon technology will be expanded into other models planned for introduction in the next several months. It is indeed gratifying to have this product receive such an honor as the Innovations Award."



As a widely renowned consumer technology awards program that began in 1989, the prestigious Innovations Design and Engineering Awards recognize achievements in product design and engineering. It is sponsored by CEA, the producer of the International CES, the world's largest consumer technology tradeshow, and endorsed by the Industrial Designers Society of America (IDSA), the voice of industrial design, committed to advancing the profession through education, information, community and advocacy.



Sunfire's Cinema Ribbon loudspeaker will be displayed at the 2007 International CES, which runs January 8 -11, 2007 in Las Vegas, Nevada. The Innovations Design and Engineering Showcase will feature honorees by product category at Innovations Plus at the Sands Expo and Convention Center, Booth #68747. New for 2007: High -Performance Audio (HPA) Innovations Honorees will also be exhibited in The Venetian on the third floor, across from the San Polo Ballroom. Best of Innovations honoree products will also displayed at the Grand Lobby of Las Vegas Convention Center, next to Experience CEA, and at CES Unveiled: The Official Press Event of the International CES.



Products entered into Innovations 2007 must be available to market to U.S. retail outlets or the company website between January 1, 2006 and June 30, 2007. The Innovations entries are judged based on the following criteria:

Engineering qualities of the product

The product's intended use/function and user value

Aesthetic and design qualities (using visuals provided)

Unique and novel features

Contributions to consumers' quality of life

Impact on the manufacturer's business model



About Sunfire

Based in Snohomish, Washington and founded by renowned audio innovator Bob Carver, Sunfire Corp. designs, develops, manufactures and markets luxury home theater and audio products that deliver exceptional performance, features and value, creating powerful, emotional experiences wherever they are heard.



Dedicated to improving the state of the art in audio processing for home theater, Sunfire's numerous patented technologies represent over 35 years of scientific research culminating in several industry firsts. Innovative patents include the Tracking Downconverter™ power supply used in the company's acclaimed, award -winning subwoofers and amplifiers, as well as the High Pressure, High Back -emf technology also used in its subwoofers. More information is readily available at www.sunfire.com.

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