Higher Performance Speaker to Extend SpeakerCraft's In -wall Offering

Multi-driver speaker to be top performer in its class

RIVERSIDE, CA: November 2006 SpeakerCraft, the world's leading manufacturer of custom installed loudspeakers, announces the AIM Cinema. This new in -wall loudspeaker has a unique driver configuration and remarkable performance. Based on the successful form factor of the AIM LCR, with a taller and thinner footprint than most standard in -wall speakers, the AIM Cinema takes the technology one step further.


The speaker features a D'Appolito array high -frequency section, which has two 5 1/4" drivers flanking a pivoting, one -inch dome tweeter. This entire high -frequency sub -baffle pivots +/ -15 degrees laterally to allow the more directional high - and mid -frequencies to be focused at the preferred listening area(s). Directly below that are two 6" woofers mounted on a separate, stationary low -frequency sub -baffle. The woofers radiate omnidirectionally and therefore do not need to pivot. The rigid low -frequency baffle significantly improves bass quality and quantity by reducing energy -absorbing baffle resonance. This multiple driver arrangement allows for higher sound pressure levels, lower distortion and greater bass response.

"The demand for higher performance in -wall speakers has increased with the proliferation of flat panel displays." remarked Jeremy Burkhardt, SpeakerCraft's president who was intimately involved with the development of the AIM Cinema. "Here is a loudspeaker that can truly reproduce the dynamics and impact necessary in today's home theater environment and still remain completely hidden in the wall."

The AIM Cinema will be available in three models with the same driver configuration. The drivers themselves will vary from polypropylene to aluminum, and then to Kevlar® in the top of the line version.

SpeakerCraft, established in 1976, devoted itself for more than a decade to the design and development of architectural loudspeakers and became known as the prime OEM for many well -known, in -wall speaker brands in the field. In marketing its own brand, now one of the widest lines of architectural speakers in the industry, SpeakerCraft brings with it years of experience and a dedication to dealer satisfaction.

For further information about SpeakerCraft and its products, contact Leslie Stevens of Eclipse Marketing at eclipsemarketing@cox.net. Phone: (949) 363 -5340. You may visit SpeakerCraft on their website at www.speakercraft.com. Or contact SpeakerCraft, Inc., at 940 Columbia, Riverside, CA 92507. Phone: (800) 448 -0976, Fax (951) 787 -8747.

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