Distribution Partnership Brings New Accessories Complimentary to DBL's High Growth Photo/Video and Home Theater Product Categories.

SCOTTSDALE, AZ. - October 16, 2006 - - DBL Distributing, Inc., one of the largest distributors of consumer electronics in the United States, today announced a new distribution partnership with Norazza, Inc., a provider of high -quality accessories for digital media, including cleaning kits, digital camera carrying cases, and products for secure CD/DVD creation and disposal.

Initially, DBL will offer Norazza's Ape Case brand consisting of digital camera carrying cases that feature storage for digital camera and camcorder hardware and accessories. Norazza's Ape Case® is known for being Super -padded, water resistant, multi -pocketed, zippered -up carrying cases with an Ape logo "guarding" the contents and a signature yellow interior that makes it easy to find the accessories stowed inside. Additionally, Ape Case® products are covered by a lifetime warranty guaranteed by the manufacturer. DBL will also begin distribution of Narazza's Screen 2 Go® brand offering lightweight screens and screen cases that are suited for home, office, and/or outdoor applications.

''Our commitment to the meet the retail demand for quality photo/video and home theater accessories is what attracted us to Norazza'' stated Henry Chiarelli, senior vice president of marketing and merchandising for DBL Distributing. ''The additions of Norazza's unique Ape Case® and Screen 2 Go® brands each allow us to maintain our leading position in the consumer electronics accessory marketplace, specifically among the photo/video and home theater segments. We felt it is increasingly important to introduce new brands to our customers through our expanded product lines with the addition of brands such as Norazza.''

''As Norazza increases the pace at which it launches new products and accessories, it is important to improve early access to these products,'' said Tom Sperazza, President of Norazza, Inc., ''We chose to partner with DBL because of their unique competence at marketing new products and their ability to quickly get those products into the hands of retailers and their customers.'' Sperazza added, ''DBL launches new products every day on its website, every 90 -days in a new catalog, and also offers many unique electronic marketing vehicles to reach that critical base of independent retailers. They are focused on stocking the newest products, with no minimum order, and same -day shipping, which is exactly what we need to get our products in the hands of more photo/video and home theater consultants.''

Norazza products will be featured in DBL's new Fall catalog featuring 350 brand name manufacturers, 2,400 new items, 2,500 price drops and 16,000 products. Additionally, DBL is offering free freight on all qualifying orders over $750, valid until December 31, 2006. To order Norazza products, call DBL's dedicated sales staff at 800.733.6766 or order online at http://www.dbldistributing.com.

About DBL Distributing, Inc.
DBL Distributing, Inc. is one of the nation's top distributors of consumer electronics accessories and related products, with more than 30,000 retail customers nationwide. Headquartered in a custom -built 144,000 square foot facility in Scottsdale, Arizona, DBL carries more than 16,000 products from more than 350 quality manufacturers. DBL offers same day shipping for orders placed by 5:00pm MST, a best price for 1 or 100 piece policy and a have no minimum order policy. DBL's business strategy proves that customers come first. For more information please visit http://www.dbldistributing.com/ or contact them at 800.733.6766.

About Norazza, Inc.
Norazza, Inc., is a provider of high -quality accessories for digital media, including cleaning kits, digital camera carrying cases, and products for secure CD/DVD duplication, printing and disposal. The privately held company is headquartered in West Seneca, NY. For more information, Email info@norazza.com and for dealer location information, contact Norazza Customer Service at (716) 677 -4662.

Featured Product

PureLink - HCE III TX/RX: 4K HDR over HDBaseT Extension System w/ Control and Bi-Directional PoE

PureLink - HCE III TX/RX: 4K HDR over HDBaseT Extension System w/ Control and Bi-Directional PoE

The HCE III Tx/Rx HDBaseTâ„¢ extension system offers full HDMI 2.0 compliance supporting HDR (High Dynamic Range) and 4K@60Hz with 4:4:4 chroma sampling. Featuring PureLink's proprietary Pr©cis codec, a light compression technology, the HCE III can transport Ultra HD/4K, multi-channel audio, and High Dynamic Range (10 bits support) content over a single CATx cable. The HCE III provides HDMI extension up to 130 feet (40 meters) at Ultra HD/4K and up to 230 ft. (70 meters) at 1080p over category cable with embedded multi-channel audio, CEC pass-through, bi-directional RS-232 and IR control, and PoE - all with zero loss and zero noise. The HCE III Tx/Rx also supports Dolby TrueHD, Dolby Digital Plus and DTS-HD Master Audio plus LCPM (up to 192 kHz). Additionally, the low profile "slim box" enclosure design make the HCE III ideal for limited space installation environments, such as behind flat panel displays and video walls.