LiteTouch, Inc. Joins Home Lighting Control Alliance as Founding Partner

LiteTouch, Inc. announced its support as Founding Partner of the Home Lighting Control Alliance (HCLA), a newly formed organization dedicated to raising awareness of lighting control systems among consumers, homebuilders, and the professional trade.

(Salt Lake City, UT - October 2006) LiteTouch, Inc. announced its support as Founding Partner of the Home Lighting Control Alliance (HCLA), a newly formed organization dedicated to raising awareness of lighting control systems among consumers, homebuilders, and the professional trade.


LiteTouch and nearly two dozen companies, organizations and media outlets have united to spearhead an exciting new marketing initiative to raise awareness of the value and benefits of lighting control systems for the home.

Inspired by the success of past such marketing initiatives undertaken by Wiring America's Homes promoting structured wiring and by the Distributed Audio Alliance promoting multi -room audio, the Home Lighting Control Alliance will fund an aggressive awareness and educational campaign to increase overall growth of the lighting control industry.

Main areas of focus will include residential applications for new construction, renovation and quality retrofit installations. Core product areas will consist of dimming systems (hard -wired and wireless), control keypads and interfaces, as well as lighting control system integration for a room and a whole house.

"LiteTouch has been pioneering this type of lighting control awareness -building advertising on its own. Some of our recent ad headlines are, 'Lighting control can make a real difference in your life.' and 'There is no substitute for a great lighting control system.' So we're thrilled to work with this group to take this message to a larger audience," said Angie Larson, Director of Marketing at LiteTouch.

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About LiteTouch, Inc.
LiteTouch is the pioneering manufacturer of digital lighting control systems for residential use. The first systems bearing the LiteTouch brand name originated in 1978. With a strong commitment to customer service, LiteTouch can service and support every system it has ever installed, going back to Job #1. Distinguishing features include: Limited lifetime warranty; Three systems to economically support any size of project; LiteTouch's software, LiteWare, is unparalleled both in performance and ease of programming with open architecture that facilitates the creation of custom commands. Headquartered in Salt Lake City, Utah, LiteTouch's products are available through an extensive network of representatives and authorized dealers.

To learn more about the real -world benefits of lighting control, including convenience, security, time -savings, safety, energy conservation, design aesthetics, and fun, visit LiteTouch's online tour, "Experience Lighting Control," at LiteTouch.com.

About the Home Lighting Control Alliance (HLCA)
The Home Lighting Control Alliance is a self -funded, member -driven consortium of leading lighting control manufacturers, systems integrators and industry support organizations. Its sole purpose is to promote awareness, value and benefits of lighting control products for residential applications

For more information and hi -res artwork, contact:
Christine Reddy | Whitney Advertising & Design
435 -647 -2918 | christine@whitneyonline.com

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