Consumer Electronics Will Become the New Growth Market for Wi -Fi

ABI Research forecasts that the total number of Wi-Fi-enabled consumer electronics devices will grow from just 40 million shipped in 2006 to nearly 249 million in 2011.

NEW YORK - September 26, 2006 - While consumer electronics today rely

largely on physical media and on broadcast delivery of entertainment
content, a new study from ABI Research finds the market in the midst of a
major shift to a greater reliance on network -based delivery. Wi -Fi
networking is expected to become a key enabler for delivery and
redistribution of this content in the home, particularly for retail consumer
electronics hardware.

ABI Research forecasts that the total number of Wi -Fi -enabled consumer
electronics devices will grow from just 40 million shipped in 2006 to nearly
249 million in 2011.

"From the enormous interest in online gaming to the rapid emergence of new
Internet distribution channels for top -tier movie and TV content, the need
for connectivity in mainstream consumer electronics is growing rapidly,"
said research director Michael Wolf. "While the consumer Wi -Fi market has
previously consisted largely of routers, gateways and adapters, ABI Research
believes that as the market evolves towards digital distribution, its growth
will be fueled by the inclusion of embedded Wi -Fi in consumer electronics."

The market today is led by portable gaming consoles, as both Nintendo and
Sony have equipped their latest generation devices with Wi -Fi for
multiplayer and online gaming. The new Zune from Microsoft signals the
beginning of a large scale movement towards embedded Wi -Fi in portable media
players, while camera vendors such as Nikon, Kodak and Canon have all
embraced Wi -Fi in their products. Line -powered devices such as gaming
consoles, DVD players and audio receivers are all expected to see high
attach rates for Wi -Fi during the forecast period.

Senior analyst Philip Solis adds, "The development of a market for
Wi -Fi -enabled consumer electronics has been hampered by technology
limitations such as power consumption, but it has also been delayed by
consumer electronics vendors' hesitation as they waited to see what would
happen with 802.11n. With the 802.11n standard set to be ratified in a
little over a year, the Wi -Fi Alliance's decision to certify solutions based
on a draft 2.0 for 802.11n, and vendors' intentions to release products
based on the current Wi -Fi protocols, this market is set for growth."

The new study, Wi -Fi
ronics> in Consumer Electronics, is a comprehensive analysis of the emerging
market for embedded Wi -Fi in consumer electronics. It examines the device
categories for consumer electronics, identifies the key system and Wi -Fi IC
providers competing in the market, and features extensive forecasts for
Wi -Fi in consumers electronics by protocol and IC level.

It forms part of two ABI Research Services, Wi -Fi
e> Networking.

Founded in 1990 and headquartered in New York, ABI Research maintains global
operations supporting annual research programs, intelligence services and
market reports in automotive, wireless, semiconductors, broadband, and
energy. For information visit, or call +1.516.624.2500.

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