AMX EXPANDS ITS SYSTEM DESIGN LIBRARY WITH PRE -PACKAGED TOOLS FOR RESIDENTIAL DEALERS

New SDLs Will Simplify the Sales, System Design and Integration of Control Systems for the Residential Market

DENVER - Sept. 14, 2006 - AMX®, a worldwide leader in advanced control system technology, expanded its System Design Library (SDL) with pre -packaged solutions and marketing tools specifically tailored to the needs of the residential market. Unveiled for the first time at InfoComm 2006, AMX's SDL is the industry's first toolkit providing a wide variety of pre -packaged solutions designed to simplify every step of the sales, system design and integration process for AMX dealers. Each SDL includes pre -designed marketing solution sheets, an online system design sales assistant, VisualArchitect project files and a resource manual specifically tailored to the needs of residential control.


Before developing its new residential SDLs, AMX conducted extensive research to identify the most common usage scenarios for AMX control systems. The company used this intelligence to create tailored packages designed to meet the unique control and automation needs of its whole home and home theater vertical markets. SDLs for additional markets will be developed in the future.

Both new SDLs include:
1.) Three pre -designed marketing solution sheets showcasing a different level of control - from a basic Level 1 system all the way up to a more extensive Level 3 system. These sheets will help dealers explain to their customers how a control system can benefit them by illustrating in non -technical terms the functionality and types of applications an AMX system can control and automate.

2.) A new online system design tool to build and generate proposals. Once the customer identifies the level of control that best meets his/her needs, dealers simply log onto www.amx.com and select the facility type - whole home or home theater - and level of control desired by the customer. The entire system will appear, and the dealer can customize the equipment list as needed. Once finished, the tool will automatically generate the proposal.

3.) VisualArchitect project files - possibly the most significant timesaving tool of all. Leveraging the power of AMX's VisualArchitect application, the industry's most robust software for building and designing control systems, AMX is providing dealers with the entire system - already designed for them. Simply download the VisualArchitect project file from www.amx.com for the facility type and level of control selected by the customer, and the system will appear. Then, using the proposal, the system designer can make any needed changes.

4.) An extensive resource manual, including a comprehensive "cheat sheet" for every solution in the library, designed to guide integrators through the entire sales process.

Availability
The Whole Home and Home Theater SDLs are available online today at www.amx.com/markets.

About AMX
AMX is a worldwide leader in advanced control and automation technology for commercial and residential markets. The company's hardware and software products simplify the way people interact with technology. This includes making it easier for system integrators to sell, program and install AMX products - ranging from touch panels, keypads and handheld remotes to customizable resource management tools - as well as making the overall AMX end -user experience intuitive and simple. Leveraging the power of automation technology, AMX is making the world a little less complicated. AMX was founded in 1982 and is a subsidiary of Duchossois Industries, Inc. For more information about the company, visit www.amx.com.

###

Featured Product

PureLink - HCE III TX/RX: 4K HDR over HDBaseT Extension System w/ Control and Bi-Directional PoE

PureLink - HCE III TX/RX: 4K HDR over HDBaseT Extension System w/ Control and Bi-Directional PoE

The HCE III Tx/Rx HDBaseT™ extension system offers full HDMI 2.0 compliance supporting HDR (High Dynamic Range) and 4K@60Hz with 4:4:4 chroma sampling. Featuring PureLink's proprietary Prcis codec, a light compression technology, the HCE III can transport Ultra HD/4K, multi-channel audio, and High Dynamic Range (10 bits support) content over a single CATx cable. The HCE III provides HDMI extension up to 130 feet (40 meters) at Ultra HD/4K and up to 230 ft. (70 meters) at 1080p over category cable with embedded multi-channel audio, CEC pass-through, bi-directional RS-232 and IR control, and PoE - all with zero loss and zero noise. The HCE III Tx/Rx also supports Dolby TrueHD, Dolby Digital Plus and DTS-HD Master Audio plus LCPM (up to 192 kHz). Additionally, the low profile "slim box" enclosure design make the HCE III ideal for limited space installation environments, such as behind flat panel displays and video walls.