WiderThan Launches New Enhanced Personalization Services for Global Wireless Carriers

WiderThan Launches New Enhanced Personalization Services for Global Wireless Carriers: Caller Tag and Photo SMS

New WiderThan 3G message personalization services offer users enhanced options for mobile communication


LOS ANGELES and SEOUL, Korea - September 13, 2006 - WiderThan (NASDAQ: WTHN), a leading global provider of integrated mobile entertainment solutions for wireless carriers, announced two new 3G personalization services, Caller Tag and Photo SMS (short message service). The services use global mobile standards and are now available for wireless carriers in the U.S. and Europe, Middle East and Africa.

With Photo SMS, wireless users can have an image or photo sent with their text message. The sender simply types a text message using SMS, and the receiver is delivered an MMS (multi media service) by having the Photo SMS service automatically combine the text with pre -defined photo images and converting to an MMS message. This service enhances the simple text messaging by adding a visual aspect to text messages making them more fun and personal. Currently, more than one million SK Telecom subscribers are using a similar service in Korea. Photo SMS provides an additional revenue stream for wireless carriers, boosts messaging usage, raises awareness of MMS services, and improves revenue for MMS services.

"We've had great success in developing and implementing innovative mobile solutions in the advanced Korean mobile market. With increasing convergence in the personalization services area, we continue to expand and localize personalization services offerings for users in global markets," said Sang Jun Park, CEO of WiderThan.

The Caller Tag service allows mobile users to personalize their caller identification information and delivers that information on the receiving party's mobile phone while ringing. When receiving a call, the recipient is delivered a pre -defined caller created message in addition to the calling party's phone number, as provided with current caller ID services. The service platform supports open IT standards and can be easily integrated with wireless carrier's existing system.

"Similar services have enjoyed over 23 percent subscriber adoption in Korea, and are a natural next step to the Calling Name service so popular in the United States, said Vern Poyner, CEO, WiderThan Americas. "We are pleased to announce two new communication options and proven 3G revenue streams for valued customers in the U.S. and globally."

WiderThan will present flash and live demos of the Caller Tag and Photo SMS services at the CTIA Wireless I.T. & Entertainment Show (Booth #1039) from September 12 - 14, 2006 at the Los Angeles Convention Center in Los Angeles.

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