Datacolor signs with T+W Marketing

Datacolor, today announces that it has appointed T+W Marketing as its strategic partner for sales, marketing and distribution in Europe,(EMEA) of its award-winning colour measurement devices for the professional home theatre market.

World -leading colour measurement company Datacolor, today announces that it has appointed T+W Marketing as its strategic partner for sales, marketing and distribution in Europe, Middle East and Africa of its award -winning colour measurement devices for the professional home theatre market. Comprising ColorFacts Professional and SpyderTV PRO, the distribution partnership is effective immediately. T+W Marketing will grow the market extensively and intends to work closely with Datacolor's current partners for ColorFacts Professional in order to improve market penetration and service.

T+W Marketing combines 30 years of industry experience in marketing and sales with leading companies such as Barco, Bang&Olufsen, the Image Science Foundation (ISF) and supplies marketing services to premium consumer electronics manufacturers that want to serve the specialist reseller/custom installer channel in the European Community and in Eastern Europe, Middle East and Africa (EMEA).

Wim De Vos, founding partner and Sales and Marketing Director at T+W Marketing, said: "Whether you are watching a movie, television show, sporting event or playing a video game, a calibrated display provides a superior viewing experience that is bright, sharp and will result in a happy customer and ultimately in more business. As every living room is different and has variance in environment that has an effect on the visual quality of your television or home cinema 'custom installation' is what is called for."

Christoph Gamper, general manager EMEA at Datacolor, said: "We have chosen T+W Marketing as our strategic partner for EMEA because of their extensive experience and knowledge of this fast -moving and specialist market. The cooperation with T+W Marketing will allow us to reach even better the fast growing custom install channel with ColorFacts Professional. In addition to sales of ColorFacts Professional, Datacolor is sure to benefit from this partnership with T+W Marketing in product development and access to new markets through T+W Marketing's extensive knowledge and experience in the fields of custom install home cinema and large video display markets."

Using Datacolor calibration products enables users to see favourite shows and movies as the director intended them to be seen - with enhanced visibility, highlight and shadow detail. As well as optimising performance, Datacolor's calibration products can often prolong the life of a TV.

About Datacolor
Because color matters, leading businesses, creative professionals, and consumers worldwide choose Datacolor's innovative technology solutions to consistently achieve the right color. A Swiss -held company, Datacolor's strong worldwide presence encompasses global manufacturing and operational facilities with an international strategic network of sales and support offices.

About T+W Marketing
T+W Marketing is a value -added distributor and marketing organisation serving the European specialist reseller/custom installer -channel for premium -brand technology manufacturers.
T+W Marketing offers more than 30 years of experience with leading brands such as BARCO, BANG & OLUFSEN, CineVERSUM and the Image Science Foundation

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