New JVC Display Technology Delivers 10,000:1 Native Contast Ratio

Technology to be featured in new full HD home cinema front projector.

WAYNE, NJ, September 11, 2006 - JVC today announced new display technology that delivers a native contrast ratio of 10,000:1 and will be featured in new full HD home cinema front projectors.


At the heart of JVC's new technology are three 0.7" 1920 x 1080 pixel full HD D -ILA (LCOS) devices that deliver a native resolution of two megapixels. A primary advantage of JVC's D -ILA (Digital Image Light Amplifier) device is that it eliminates grids, or the "screen door effect", found in other technologies, offering a high aperture ratio of more than 90 percent to ensure smooth, film -like images. When combined with JVC's newly developed optical system, these devices can provide a native contrast of 10,000:1 and a brightness level of 800 lumens for natural yet vivid color reproduction and high contrast.

The first product to incorporate JVC's new technology will be a full HD home cinema projector that will be available in early 2007 and sell for less than $7,000. The new projector will be equipped with a converter and scaler that upconvert the incoming source regardless of its original format to properly display images at 1080p.

About JVC Company of America
JVC Company of America, headquartered in Wayne, New Jersey, is a division of JVC Americas Corp., a wholly -owned subsidiary of Victor Company of Japan Ltd., and a holding company for JVC companies located in North and South America. JVC distributes a complete line of video and audio equipment, including high definition displays, camcorders, VCRs, DVD players and recorders, satellite systems, home and portable audio equipment, mobile entertainment products and recording media. For further product information, visit JVC's Web site at http://www.jvc.com or call 800 -526 -5308.

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