DELL AND VIACOM JOIN OUTSTANDING KEYNOTE LINE -UP AT CES 2007

CES and our attendees are fortunate to have the brightest and most innovative minds in technology and content delivering keynote addresses at this year's show.

DELL AND VIACOM JOIN OUTSTANDING KEYNOTE LINE -UP AT THE 2007 INTERNATIONAL CES


Michael Dell and Tom Freston Slated for Day Two Keynote Addresses at The Venetian Arlington, Va., September 2, 2006 - The Consumer Electronics Association
(CEAR) announced today that the top executives from Dell Inc. and Viacom will deliver keynote addresses at the 2007 International Consumer Electronics Show (CESR), rounding out an impressive keynote line -up for the
2007 show. The 2007 International CES, the world's largest consumer technology tradeshow, will be held in Las Vegas, January 8 -11, 2007, and will celebrate the show's 40th anniversary.

Michael Dell, founder and chairman of Dell, will kick off day two with a keynote address on Tuesday, January 9, at 9 a.m. Tom Freston, president and CEO of Viacom, will complete day two of the 2007 International CES with an
address at 4:30 p.m., Tuesday afternoon. Both Dell and Freston will deliver their company's first keynote addresses at the International CES. All keynotes for the 2007 show will take place in the Venetian's Palazzo
Ballroom.

'CES and our attendees are fortunate to have the brightest and most innovative minds in technology and content delivering keynote addresses at this year's show,' said Gary Shapiro, president and CEO of CEA, producer of
the International CES. 'These industry heavy -weights have made their mark by finding innovative ways to bring technology, programming and content into the daily lives of consumers across the globe. They help cement CES'
position as the true intersection of the technology and content industries.'

Michael Dell is the chairman of Dell, the company he founded in 1984 with the revolutionary idea of building relationships directly with customers. This focus has positioned Dell to sell more systems globally than any other computer company. Under Dell's leadership, Dell remains the leading technology supplier and partner, selling a comprehensive portfolio of products directly to corporations and consumers worldwide. In 1992, Mr. Dell
became the youngest CEO ever of a company to earn a ranking on the Fortune 500.

Tom Freston served as Viacom's co -president and co -chief operating officer prior to becoming president and CEO on January 1, 2006, and currently serves on the company's board of directors. Prior to his executive positions at Viacom, Freston served as chairman and chief executive officer of MTV Networks from 1987 -2004. Freston has been a key figure in revolutionizing
Viacom - which owns major brands such as MTV, VH1, BET, Nickelodeon and Comedy Central - into one of the world's leading creators of programming and content across all media platforms.

Dell and Freston join other confirmed CES keynoters, Microsoft's Bill Gates, Motorola's Ed Zander and Disney's Robert Iger, to round out the 2007 International CES keynote line -up.

The 2007 International CES will feature the hottest product debuts from 2,700 exhibitors, covering more than 30 product areas, including the latest
in wireless, digital imaging, mobile electronics, home networking and audio.
For more news on the 2007 International CES before, during and after the show, visit www.CESweb.org, the interactive source for CES information.

ABOUT CEA:
The Consumer Electronics Association (CEA) is the preeminent trade association promoting growth in the consumer technology industry through technology policy, events, research, promotion and the fostering of business and strategic relationships. CEA represents more than 2,100 corporate members involved in the design, development, manufacturing, distribution and
integration of audio, video, mobile electronics, wireless and landline communications, information technology, home networking, multimedia and accessory products, as well as related services that are sold through
consumer channels. Combined, CEA's members account for more than $125 billion in annual sales. CEA's resources are available online at www.CE.org,
the definitive source for information about the consumer electronics industry.

CEA also sponsors and manages the International CES - Defining Tomorrow's Technology. All profits from CES are reinvested into industry services, including technical training and education, industry promotion,
engineering standards development, market research and legislative advocacy.

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