Advanced Media and Its' RIDATA Brand Media Announces Ingram Micro Distribution Agreement

Advanced Media, Inc. and Ingram Micro are Making it Easier for Retailers to Purchase RIDATA Brand Optical and Flash Media Online

Diamond Bar, Calif. - - August 28th, 2006 - -Advanced Media, Inc., manufacturer and marketer of the popular RIDATA brand of recordable CD and DVD media, flash memory cards and USB flash drives, announced is has entered into a distribution agreement with Ingram Micro Inc. (NYSE: IM), the world's largest technology distributor. The agreement gives RIDATA products broadened accessibility for resellers.


"We are pleased to begin a relationship with Ingram Micro. The addition of Ingram Micro to our distribution strategy will allow us to open the doors to resellers, from online retailers to regional store -fronts, that require a distributor to order RIDATA products. Now, resellers are a keystroke away from RIDATA discs and flash memory," remarked Harvey Liu, president, Advanced Media.

Ingram Micro offers the RIDATA brand of flash and optical media for home and business uses. The product mix reflects the strong demand for blank media in the United States. Advanced Media's comprehensive line of RIDATA are available immediately and can be located on Ingram Micro's Web site, www.ingrammicro.com, through keyword search or vendor number 1227.

Advanced Media's distribution agreement with Ingram Micro will be facilitated through AccessChannel Partners LLC, which means that Advanced Media will have access to Ingram Micro's vast network of reseller customers in the United States, including many of the largest players in the channel.

About Ingram Micro
As a vital link in the technology value chain, Ingram Micro creates sales and profitability opportunities for vendors and resellers through unique marketing programs, outsourced logistics services, technical support, financial services, and product aggregation and distribution. The company serves 140 countries and is the only broadline global IT distributor with operations in Asia. Visit www.ingrammicro.com.

About Advanced Media (RITEK USA)
Advanced Media, Inc. is a subsidiary of RITEK Corporation, the world's largest optical media manufacturer. Advanced Media is the sole North and South American marketer and distributor of the RIDATA brand of recordable CD and DVD media as well as other types of electronic storage media.

The RIDATA brand currently includes: CD -R/RW, DVD+/ -R/RW, DVD+/ -RDL, and DVD -RAM optical discs; flash memory cards, adapters, and reader/writers; USB EZ drives; and assorted media accessories. Since its formation in 2001, Advanced Media has experienced phenomenal annual growth and is a leading marketer of electronic storage products in the American market.

RITEK for years has been defining and redefining the optical storage market. Around the world, its name is synonymous with innovation, quality, and unparalleled consistency. Its QS 9000, ISO 14001, ISO 9001, ISO 9002, and Six Sigma certifications prove RITEK's commitment to quality control.

Advanced Media is headquartered in Diamond Bar, California. For further information, call (909) 861 -2269 or e -mail: info@ritekusa.com. The Advanced Media web site is located at: www.ritekusa.com.


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Media Contact:
Carol Warren
Antarra Communications
(714) 891 -3660
cwarren@antarra.com

(c) 2006 Advanced Media, Inc. All rights reserved. Specifications are subject to change without notice. All other trademarks are the property of their respective companies.

'Safe Harbor' Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release regarding Ingram Micro's business which are not historical facts are 'forward -looking statements' that involve risks and uncertainties. For a discussion of such risks and uncertainties, which could cause actual results to differ from those contained in the forward -looking statements, see 'Risk Factors' in the Company's Annual Report or Form 10 -K for the most recently ended fiscal year.

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