Advanced Media Introduces True 100X RIDATA Compact Flash Card For Professional Photographers

Built for All Weather Performance, the RIDATA Branded Solid-State Product Features Fast and Accurate Data Transfer

Diamond Bar, CA - -August 23rd, 2006 - -Advanced Media, Inc., manufacturer and marketer of the popular RIDATA brand of recordable CD and DVD media, flash memory cards and USB flash drives, has introduced its latest offering to its growing RIDATA brand lineup for photographers. Its new 100X Compact Flash ™ card for SLR digital cameras and other electronic applications features exceptionally fast read and write, solid -state dependability, and up to 8GB capacity.

"Most Compact Flash cards currently on the market read at high speeds but write at lower speeds. Professional photographers cannot wait for the card to write the data, as they may miss the perfect photo while waiting," remarked Harvey Liu, Advanced Media president. "Our new RIDATA 100X Read and Write Compact Flash Card does just that and offers users exceptionally fast read and write speeds, six capacity sizes up to 8GB, low -power consumption and remarkable reliability in all types of weather."

Using an advanced interface system, the new RIDATA 100X Compact Flash card is capable of a fast read speed up to 22MB per second and write speed of up to 15MB per second, among the fastest Compact Flash cards on the market. It is a perfect choice for demanding professional photographers who expect quality, high performance products. Its high environment tolerance allows electronics to operate in challenging conditions.

The RIDATA 100X Compact Flash memory card offers solid -state reliability as well as weather ruggedness, performance, and convenience expected in flash technology media. Users can expect up to 500,000 power -on hours MTBF.

It may be safely used with both 5V and 3.3V devices. The device used may affect the speed of the card. A very low power -consumption design with automatic power management helps prolong battery life. Its zero -power data retention functionality requires no batteries for usage.

The series is ATA command -set compatible, supports 8 - or 16 -bit host transfer speed using IORDY, and works with host ATA disk I/O BIOS, DOS/Windows file system, utilities, and application software.

The Type I RIDATA 100X Compact Flash memory card is available in the following capacity sizes: 256MB, 512MB, 1GB, 2GB, 4GB, and 8GB. The Compact Flash Card is available now through selected retailers, RIDATA distributors, and at various online outlets. It features popular pricing for all four capacities.

About Advanced Media (RITEK USA)
Advanced Media, Inc. is a subsidiary of RITEK Corporation, the world's largest optical media manufacturer. Advanced Media is the sole North and South American marketer and distributor of the RIDATA brand of recordable CD and DVD media as well as other types of electronic storage media.

The RIDATA brand currently includes: CD -R/RW, DVD+/ -R/RW, DVD+/ -RDL, and DVD -RAM optical discs; flash memory cards, adapters, and reader/writers; USB EZ drives; and assorted media accessories. Since its formation in 2001, Advanced Media has experienced phenomenal annual growth and is already a leading marketer of electronic storage products in the American market.

For years, RITEK has been defining and redefining the optical storage market. Around the world, its name is synonymous with innovation, quality, and unparalleled consistency. RITEK's commitment to quality control is proven by its QS 9000, ISO 14001, ISO 9001, ISO 9002, and Six Sigma certifications.

Advanced Media is headquartered in Diamond Bar, California. For further information, call (909) 861 -2269 or e -mail: The Advanced Media web site is located at:

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Carol Warren
Antarra Communications
(714) 891 -3660

(c) 2006 Advanced Media, Inc. All rights reserved. Specifications are subject to change without notice. All other trademarks are the property of their respective companies.

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