Fifteen million U.S. households move annually, offering a prime market for entertainment

With 15 million U.S. households moving on average every year and 35% doing so primarily as an upgrade over their current residence, the population of moving households is a prime consumer segment for new digital devices and services.

For Immediate Release

Contact: Jenny Barrett or Chelsey Tyson
Parks Associates
972 -490 -1113
Email: jenny@parksassociates.com; Chelsey@parksassociates.com

For Immediate Release
Contact: Jenny Barrett or Chelsey Tyson
Parks Associates
972 -490 -1113
Email: jenny@parksassociates.com; Chelsey@parksassociates.com

Fifteen million U.S. households move annually, offering a prime market for entertainment, security, and control systems

Dallas, TX August 17 - With 15 million U.S. households moving on average every year and 35% doing so primarily as an upgrade over their current residence, the population of moving households is a prime consumer segment for new digital devices and services, according to Parks Associates.

Parks Associates' new primary consumer study, Households on the Move: Acquiring Digital Systems and Services, will identify what, how, and when relocating households purchase, relative to all other households. The project will survey 3,000 U.S. households, including households not moving in order to compare and contrast between these two different market segments.

In 2005 alone, 15 million households moved, representing 40 million people, and most were young adults aged 20 -35. Further, U.S. households are increasingly purchasing new digital devices and services. According to Parks Associates' 2006 Builder Insights, an annual study of home builders, approximately 70% of home builders offer built -in speakers for multiroom audio systems, and these same builders installed them in one -half of the homes they sold in 2005. Over one -half of all builders offer electronics for home theaters and installed them in 23% of the homes they sold in 2005.

"These households represent a lucrative target for manufacturers, service providers, retailers, and home systems integrators, but to tap into this segment, one must first understand the different factors that motivate and influence these moving households," said Bill Ablondi, director of home systems research for Parks Associates. "We know new home buyers are including entertainment, security, and control systems when they choose amenities and upgrades. We will find out if the same is true of people moving into existing homes."
2006 Builder Insights is a comprehensive assessment of home builders on a national survey and numerous case studies to determine product categories installed, brands selected, sources of supply, margins derived from sale, and personnel making purchase decisions.

For additional information on the Households on the Move: Acquiring Digital Systems and Services or 2006 Builder Insights, visit http://www.parksassociates.com or contact 972 -490 -1113 or sales@parksassociates.com.

About Parks Associates:

Parks Associates is a market research and consulting firm focused on all product and service segments that are "digital" or provide connectivity within the home. The company's expertise includes home networks, digital entertainment, consumer electronics, broadband and Internet services, and home systems.

Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start -ups through market reports, multiclient studies, consumer research, workshops, executive conferences, and custom -tailored client solutions. Parks Associates is also a reliable resource for industry, local, national and international press, providing data, analysis, and insight on all aspects of the "digital living" markets.

Parks Associates hosts several fall events and co -hosts CONNECTIONS™ and CONNECTIONS™ Europe (in partnership with the Consumer Electronics Association) each year. In addition, Parks Associates produces a publication, Industry Insights, two times per year in conjunction with the CONNECTIONS Conference series.

http://www.parksassociates.com | http://www.connectionsconference.com | http://www.connectionseurope.com | http://www.connectionsindustryinsights.com

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