Advanced Media Adds Fast RIDATA 6X DVD -RW and 8X DVD+RW

High Speed Rewriteable Media is Ideal for Recording and Re-recording TV Shows

Diamond Bar, CA - -August 14, 2006 - -Advanced Media, Inc., manufacturer and marketer of the popular RIDATA brand of recordable CD and DVD media, flash memory cards and USB flash drives, has introduced its latest addition to its' rapidly growing RIDATA brand DVD media lineup. The new RIDATA DVD -RW 6X and DVD+RW 8X media features exceptionally fast write speeds for re -writeable media.

"We are pleased to be able to provide the highest speed rewriteable DVD discs available on the market today. Our rewriteable DVD's have seven times the storage capacity of a CD -R for larger digital storage needs. RIDATA DVD+RW ensures high durability and reliability for a variety of recording situations, making it a versatile storage solution. These discs are ideal for data -intensive, high -performance data storage," remarked Harvey Liu, Advanced Media president. "Rewriteable discs can be used for recording and re -recording TV shows, movies, sporting events, digital photos, up to two hours of video, MP3 files and data."

The RIDATA rewriteable media will rewrite up to 1,000 times and are tested to keep data safe for more than 30 years for durable long lasting archives. RIDATA DVD's have become the optimal solution for copying high quality video, sound, and large capacity for both audio/video and PC systems. Rewriteable media from RIDATA is compatible with popular DVD readers and writers.

RIDATA DVD's use an exclusive high quality Phase Change material in the recording layer that ensures reliable recording and playback. The discs also feature strong UV and heat resistance for maximum durability. The rewriteable media is manufactured in compliance with the Book version of DVD Specifications for Re -recordable Disc Version 1.1.

Availability and Pricing
Both DVD -RW 6X and DVD+RW 8X RIDATA rewriteable DVD's are now available in cost effective 25, 50 and 100 pack spindles. Popular street pricing for the 8X DVD+RW 25 pack is $19.99. The 25 Pack 6X RIDATA DVD -RW Rewritable is $21.99.

About Advanced Media (RITEK USA)
Advanced Media, Inc. is a subsidiary of RITEK Corporation, the world's largest optical media manufacturer. Advanced Media is the sole North and South American marketer and distributor of the RIDATA brand of recordable CD and DVD media as well as other types of electronic storage media.

The RIDATA brand currently includes: CD -R/RW, DVD+/ -R/RW, DVD+/ -RDL, and DVD -RAM optical discs; flash memory cards, adapters, and reader/writers; USB EZ drives; and assorted media accessories. Since its formation in 2001, Advanced Media has experienced phenomenal annual growth and is a leading marketer of electronic storage products in the American market.

RITEK for years has been defining and redefining the optical storage market. Around the world, its name is synonymous with innovation, quality, and unparalleled consistency. Its QS 9000, ISO 14001, ISO 9001, ISO 9002, and Six Sigma certifications prove RITEK's commitment to quality control.

Advanced Media is headquartered in Diamond Bar, California. For further information, call (909) 861 -2269 or e -mail: The Advanced Media web site is located at:

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Carol Warren
Antarra Communications
(714) 891 -3660

(c) 2006 Advanced Media, Inc. All rights reserved. Specifications are subject to change without notice. All other trademarks are the property of their respective companies.

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