New Agreements in North America, South America and Asia-Pacific Region Bring Olevia LCD TVs to Millions of Consumers Worldwide
TEMPE, ARIZ., August 7, 2006 - Syntax -Brillian Corp. (Nasdaq: BRLC), a manufacturer and marketer of LCD and LCoS™ HDTVs and digital entertainment products, today announced new agreements with distribution and retail partners that are expected to further enhance the fast -growing Olevia brand worldwide in terms of visibility, consumer access and consumer preference.
"Olevia is an increasingly powerful and preferred brand globally," said Syntax -Brillian CEO Vincent Sollitto. "These agreements ensure that Olevia is well positioned in the biggest consumer electronics markets in the world, available to millions of consumers and supported by experienced partners and strategic marketing programs that will continue to drive consumer awareness and brand preference worldwide."
Further expanding its prestigious list of LCD TV channel partners in North America, Syntax -Brillian has begun shipping its Olevia LCD TVs to new retailers The Source by Circuit City, Queen City and distributor Digital Delivery Group and is expected begin shipping to retailer Pamida the week beginning August 7, 2006. The agreements, coupled with a recently announced marketing program to promote the Olevia brand on ESPN and ABC media properties from September 2006 through March 2007, are expected to advance Olevia's position as a 'Top Ten' LCD TV brand in North America.
In South America, Syntax -Brillian has signed an agreement with Caracas, Venezuela -based Grupo -Denim to introduce Olevia 5 and 7 Series LCD HDTVs in Venezuela, which is experiencing high demand for quality consumer electronics. Sales are expected to begin in the quarter ending September 30, 2006 at major retailers throughout Venezuela.
The agreement with Grupo -Denim, which has over 30 years of experience in marketing and distributing products in Venezuela for brands such as Disney and Mattel, addresses the first location served by Olevia Senna do Brasil, a recently announced joint venture between Syntax -Brillian and Group Senna of Brazil. Additionally, the Olevia brand will enjoy the increased visibility resulting from its promotion across ESPN and ABC media properties, which is expected to extend into South American markets.
Asia -Pacific Region
Continuing the rapid growth of the Olevia brand in China and throughout Asia, Syntax -Brillian has entered into a distribution agreement with Hong Kong -based South China House of Technology for the distribution of Olevia 3 Series, 5 Series and 7 Series LCD TVs to retailers in Hong Kong and throughout China including Dazhong Electronics, Fortress, Jiangsu Five Star Appliance Co. (Five Star), as well as several others. Sales of the new Olevia 3, 5 and 7 Series LCD TVs are expected to begin in the quarter ending September 30, 2006.
The agreement is expected to further strengthen Olevia's position as a top LCD TV brand in China's vast consumer electronics market. According to DisplaySearch, Olevia is currently one of the three top -selling LCD TV brands in the 25" -29" category in China, and is among the top ten brands in the 35" -39" category.
"Unquestionably, Olevia is a brand on the rise thanks to its impressive combination of quality, performance and affordability," said Mr. Wang Jin Kou, CEO and Chairman of Five Star. "We're proud to offer Olevia LCD TVs to our customers and expect the Olevia brand to continue to be requested and enjoyed by a growing number of consumers."
About Syntax -Brillian Corporation
Syntax -Brillian Corporation (www.syntaxbrillian.com) is one of the world's leading manufacturers and marketers of LCD and LCoS™ HDTVs and digital entertainment products. The company's lead products include its Olevia brand (www.olevia.com) of widescreen HDTV -ready and HD -built -in LCD TVs - one of the fastest growing global TV brands - and its Gen II LCoS™ 720p and 1080p rear -projection HDTVs for the high -end video/audio market. Syntax -Brillian's global supply chain, Asian operations and North American sales channels position the company as a market leader in consumer and high -end HDTV and digital entertainment products.
Brillian and LCoS are trademarks or registered trademarks of Syntax -Brillian Corporation. All other trademarks are the property of their respective owners.
Forward -Looking Statements
Certain statements contained in this press release may be deemed to be forward -looking statements under federal securities laws, and Syntax -Brillian intends that such forward -looking statements be subject to the safe harbor created thereby. Such forward -looking statements include but are not limited to statements regarding (i) the timing of commencement of sale of Olevia products under the agreements mentioned above and (ii) the impact these new agreements will have on the brand recognition and customer acceptance of the Olevia brand. Syntax -Brillian cautions that these statements are qualified by important factors that could cause actual results to differ materially from those reflected by the forward -looking statements contained herein. Such factors include: (a) changes in markets for the company's products; (b) changes in the market for customers' products; (c) the failure of the company's products to deliver commercially acceptable performance; (d) the ability of the company's management, individually or collectively, to guide the company in a successful manner; and (e) other risks as detailed in Syntax -Brillian's Quarterly Report on Form 10 -Q for the quarter ended December 31, 2005 and subsequent filings with the Securities and Exchange Commission.
Ms. Hope Frank Asia -Pacific
Vice President of Marketing Mr. Romy Arambulo
Syntax -Brillian Corporation Edelman Hong Kong