Peerless Expands its Industry -Leading "Elite Partner Program"

-- Success of 18-month-old Customer Care Plan Spurs Growth --

Chicago, IL - - July 31, 2006 - - Peerless Industries, Inc., the industry leader in professional -grade audio/visual mounting solutions, today announced the expansion of its popular Elite Partner Program, increasing its dedicated support staff by 40 percent and expanding its partner base.


Founded in January 2005, the Elite Partner program was developed to extend Peerless' commitment to exceeding customer expectations by maximizing partner profitability, customer service and communication. The program provides a comprehensive customer care solution that includes specialized order processing and streamlined communications with dedicated representatives who work with partners as a single point of contact. All representatives complete a comprehensive training program, and Elite Partners receive a dedicated 800 number for priority customer care.

"This innovative, first -of -a -kind program has been a major success and we are pleased to announce its expansion today," said Mike Campagna, Peerless Industries' president.

"During the 18 months since we established the Elite Partner Program, it has allowed us to build very close relationships with our customers, and to optimize our service to them," said John Potts, Peerless Industries' director of operations. "Our Elite Partner representatives work diligently every day to understand each customer's businesses and their specific requirements. With this expansion, we will increase the number of Peerless representatives by one -third, providing Elite Partners with our industry -leading service."

Broad Range of Partners, from Pro A/V Installers to Distributors
Peerless provides the Elite Partner membership to customers serving many different channels including the Pro A/V Installer Network and CEDIA Installers, Security and Hospitality Installers, OEMs, Retailers, Electronic Retailers and distributors. Partners are selected by Peerless Industries once they have reached a specific tier of sales.

Peerless' Pace -Setting Technical Support Provides One -Call Resolution
Peerless provides its Elite partners and all of its customers with the industry's largest and best -trained team of representatives dedicated to resolving all customer inquiries on the initial call. These highly -trained customer care technicians are Peerless' first responders to all calls from installation professionals, customers or partners. They work directly with each call to reach a timely and efficient resolution.

About Peerless Industries, Inc.
Peerless has designed and manufactured the most comprehensive line of audio/visual mounting solutions for over 40 years. Today, Peerless designs and manufactures mounts for current and emerging visual display technologies, including LCD and plasma flat panel displays, projectors, CRT televisions and other electronic equipment used in the commercial and consumer markets. Built on decades of experience and proven expertise, Peerless Industries is ISO 9001 certified and is an approved Underwriters Laboratories testing site. For more information, visit www.peerlessmounts.com.


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©2006 Peerless Industries, Inc., All rights reserved
All other brands, product names and taglines are trademarks or registered trademarks of their respective owners.


Media Contacts:
Viktorya Maryan
708 -865 -2110 ext 324
847 -721 -1651
vmaryan@peerlessmounts.com

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