-- New Software Additions to Lexar JumpDrive Lightning Add Features and Functionality to Fast-Growing USB Flash Drive Category --
FREMONT, CA, July 27, 2006 - Lexar Media, Inc., a leader in advanced digital media and accessories, today announced that it has begun shipping its speed -rated JumpDrive® Lightning USB Flash drive with a pre -loaded version of the PowerToGo™ software platform. A major breakthrough in mobile computing, the innovative PowerToGo software lets users virtually "carry" and access their familiar PC environment by installing and running many standard Windows applications directly from their USB Flash drive. Furthermore, to protect user data, once the PowerToGo -equipped JumpDrive is unplugged from a host computer it leaves no usage trace.
The new JumpDrive Lightnings will also ship with the powerful EverNote® software pre -loaded, especially useful for students and mobile professionals. EverNote software makes it easy to capture, store and quickly access information, such as typed and handwritten notes, web clips, emails, phone messages, addresses, passwords, brainstorms, sketches, photos and documents. Coupled with the PowerToGo platform, it provides the user with a comprehensive, personalized productivity tool. Lexar is also bundling the company's popular Secure II software which features 256 -bit AES Encryption to secure folders and files so consumers can easily store and protect valuable files, data and images.
"At Lexar we are constantly striving to push the limits of innovation in the USB flash drive category and add value to our products," said Steffen Hellmold, Lexar vice president and general manager of UFD business unit. "JumpDrive Lightning with the PowerToGo platform featuring Secure II and EverNote software brings unprecedented levels of performance, features and capabilities to USB flash drives. In particular, data security is a top priority with consumers, and through the use of the preloaded Secure II application, users can be assured that their data remains protected."
Since its introduction on Lexar's website, PowerToGo has been a much sought -after download for existing JumpDrive owners. The company is continuously adding popular software titles to its list of over one hundred pre -approved applications in categories ranging from productivity tools to games. However, if a customer wishes to install a Windows application that does not exist on Lexar's list of pre -approved applications, he or she will be able to purchase a platform add -on called "InstallAnything" which will enable installation of many standard Windows applications in JumpDrive products. InstallAnything will be available as a pre -approved application for an additional $29.95.
Current JumpDrive Lightning owners can enjoy the PowerToGo platform by installing it free of charge at http://www.lexar.com/powertogo/index.html
JumpDrive Lightning is available in 1GB and 2GB capacities at suggested retail prices beginning at $79.99.
About Lexar Media, Inc.
Lexar, a subsidiary of Micron Technology, Inc., is a leading marketer and manufacturer of NAND flash memory products including memory cards, USB flash drives, card readers and ATA controller technology for the digital photography, consumer electronics, industrial and communications markets. Lexar also sells memory cards under the Kodak brand.
About Micron Technology, Inc.
Micron Technology, Inc., is one of the world's leading providers of advanced semiconductor solutions. Through its worldwide operations, Micron manufactures and markets DRAMs, NAND flash memory, CMOS image sensors, other semiconductor components, and memory modules for use in leading -edge computing, consumer, networking and mobile products. Micron's common stock is traded on the New York Stock Exchange (NYSE) under the MU symbol. To learn more about Micron Technology, Inc., visit www.micron.com.
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Lexar, the Lexar logo, JumpDrive and PowerToGo are trademarks of Lexar Media, Inc. Micron is a trademark of Micron Technology, Inc. EverNote is a registered trademark of EverNote Corporation. All other brand or product names are trademarks or registered trademarks of their respective holders.