CEA Wraps Up Successful Trip to China for SINOCES 2006


Arlington, Va., July 14, 2006 - The China Consumer Electronics Show
(SINOCES) concluded Monday in Qingdao, China, after hosting more than 390
exhibitors, occupying the largest exhibit floor in show history.
Co -sponsored by the U.S. -based Consumer Electronics Association (CEAR),
SINOCES 2006, China's largest exhibition of consumer electronics, was held
July 7 -10, 2006, in Qingdao, China.

The fifth annual SINOCES attracted more than 62,000 attendees from across
the globe, including 5,300 attendees traveling from outside China. Industry
professionals experienced the latest products from 392 global exhibitors,
across a sold -out show floor comprised of 35,000 square meters of exhibit
space, up from 24,000 square meters in 2005.

'The Chinese consumer electronics industry continues to boom, providing
incredible opportunities for foreign companies to expand into the Chinese
marketplace,' said Todd Thibodeaux, senior vice president, industry
relations, CEA. 'CEA's partnership with the China Electronic Chamber of
Commerce (CECC) and SINOCES paves a road for our members to explore new
international business opportunities and allows us to promote our tradeshow,
the International CES, to an international audience.'

The international scope of SINOCES 2006 expanded significantly with more
than 80 foreign exhibitors debuting their latest technologies to the Chinese
consumer electronics marketplace and international buyers. Several major
international retailers were in attendance including Best Buy, Carrefour,
Karstadt Metro, Obi, Quelle, Radio Shack and Walmart. Key global exhibitors
highlighting their new products on the show floor included Hair, Intel and

SINOCES 2006 ran July 7 -10, 2006, at the Qingdao International Convention
Center in Qingdao, China. The show is the largest consumer electronics event
in China and the only one endorsed by the Chinese Ministry of Commerce, the
Chinese Ministry of Information Industry, the Chinese Ministry of Science &
Technology, and the State Council. For more information, visit

With China's continued economic growth and integral role in the global
economy, CEA recently published The International Insiders Series:
Opportunities in China, focusing on key opportunities and strategies for CE
companies looking to expand into the Chinese marketplace. For more
information or to view the publication, visit

The 2007 International CES, the world's largest technology tradeshow, occurs
January 8 -11, 2007, in Las Vegas, Nevada, where the show will celebrate its
40th anniversary. For more information on the 2007 International CES,
including conference sessions, keynote announcements and registration
information, visit Journalists are encouraged to arrive in
Las Vegas by Saturday, January 6 to take advantage of all the 2007
International CES press events.

The Consumer Electronics Association (CEA) is the preeminent trade
association promoting growth in the consumer technology industry through
technology policy, events, research, promotion and the fostering of business
and strategic relationships. CEA represents more than 2,100 corporate
members involved in the design, development, manufacturing, distribution and
integration of audio, video, mobile electronics, wireless and landline
communications, information technology, home networking, multimedia and
accessory products, as well as related services that are sold through
consumer channels. Combined, CEA's members account for more than $125
billion in annual sales. CEA's resources are available online at,
the definitive source for information about the consumer electronics

CEA also sponsors and manages the International CES - Defining
Tomorrow's Technology. All profits from CES are reinvested into industry
services, including technical training and education, industry promotion,
engineering standards development, market research and legislative advocacy.

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