Women Dominate Mobile Phone Gaming

Women represent 59% of all U.S. consumers who play games on a mobile phone, according to 'Electronic Gaming in the Digital Home,' a new study from Parks Associates.

For Immediate Release

Contact: Jenny Barrett or Chelsey Tyson Parks Associates
972 -490 -1113
Email: jenny@parksassociates.com; Chelsey@parksassociates.com

Women Dominate Mobile Phone Gaming

Dallas, TX June 29 - Women represent 59% of all U.S. consumers who play games on a mobile phone, according to "Electronic Gaming in the Digital Home," a new study from Parks Associates. Furthermore, women comprise 61% of all those playing mobile phone games 1 -4 hours per month and 58% of all those playing for more than four hours per month.

These findings concur with the overall demographic makeup of Internet gamers, where women are the majority due to their penchant for online trivia and card games. Men, on the other hand, hold the majority among gamers who play intense action and role -playing games, and there is not a comparable group of male users in the mobile gaming space.

These results reaffirm the importance both of women in the gaming market and of the industry's efforts to promote casual games for the mobile phone, according to John Barrett, director of research at Parks Associates. "Women are the foundation of the gaming market, and as an industry, we need to cater to their preferences," he said. "This effort is key to future revenue growth because right now women generally spend little on gaming even though they like to play games and often have disposable income. The industry just needs to find a game they are will to pay for."

"Electronic Gaming in the Digital Home" touches on a broad range of topics in order to provide a comprehensive picture of the gaming market. The project includes a survey of 2,000 U.S. gamers with Internet access. For more information on "Electronic Gaming in the Digital Home," contact Parks Associates at sales@parksassociates.com or 972 -490 -1113 or visit www.parksassociates.com.

About Parks Associates
Parks Associates is a market research and consulting firm focused on all product and service segments that are "digital" or provide connectivity within the home.
The company's expertise includes home networks, digital entertainment, consumer electronics, broadband and Internet services, and home systems.

Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start -ups through market reports, multiclient studies, consumer research, workshops, and custom -tailored client solutions. Parks Associates also hosts multiple fall events and co -hosts CONNECTIONS(TM) www.connectionsconference.com (in partnership with the Consumer Electronics
Association) each year. www.parksassociates.com

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