Media Decor Combines Art and Robotics to Conceal TVs

At the Touch of a Button, Artwork Silently Raises into a Designer Frame and a Flat Panel TV Magically Extends Into the Room and Stops at the Optimal Viewing Angle

MEDIA DÉCOR ANNOUNCES INNOVATIVE ROBOTIC SOLUTION FOR CONCEALING AND VIEWING FLAT PANEL DISPLAYS


At the Touch of a Button, Artwork Silently Raises into a Designer Frame and a Flat Panel TV Magically Extends Into the Room and Stops at the Optimal Viewing Angle

Fort Lauderdale, FL. June 19, 2006 - Media Decor, LLC, the world leader in blending elegant design with AV technology, today announced its latest innovative solution for concealing and viewing flat panel displays. HideandChic™ QX series motorized art features a robotically operated arm that extends the flat panel through the picture frame and into the room stopping at one of the user -defined optimal viewing angles.

"HideandChic QX series motorized art products represent the ideal marriage of artwork and precision robotic technology," said Jonathan Graham, president of Media Decor. "The QX series is a
no -compromise, feature -rich moving art product designed for customers who demand the very best".

At the touch of a button on the accompanying remote control or via a RS -232C controlled touch panel, an exclusive, patented twin -roller system powered by a Lutron QED™ silently and smoothly raises the custom artwork. The robotic arm by CLO Systems then smoothly guides the display through the mounted picture frame extending the display 10 inches past the picture frame into the room. Using the remote control, the user then adjusts the swivel (up to 20º left, 20º right) and tilt (up to 25º down, 7º up) until the optimal, glare -free viewing angle is obtained. Two memory locations are provided to recall viewing preferences for day and night or user one and two.

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HideandChic QX series are compatible with flat panel displays up to 60 inches. The TV is completely concealed when not in use and the design obviates the need for special ventilation making it the ideal choice for above the mantel fireplace installations. HideandChic QX products feature ease of installation
and smooth robotic motion by CLO Systems. Media Décor is the exclusive moving art OEM for CLO.

Media Decor offers a broad range of more than 500 art choices ranging from the world's masters and authorized Smithsonian reproductions to contemporary and urban artists. The vast array of available fine art reproductions ensures HideandChic QX series moving art products can be customized to fit unique design needs and interiors thus preserving the designer's original vision for the room.

The beautiful art pieces integrated into the HideandChic QX series motorized units are produced using Giclee (pronounced Zhee -Clay) technology. This high -speed process fires infinitely small pixels of rich, vibrant inks onto special canvas materials, rendering smooth, consistent and museum -quality reproductions. A protectant UV agent is then applied forming an invisible non -yellowing and crack resistant topcoat. This exclusive reproduction process creates and guarantees exquisite art as well as smooth drive unit operation.

The 30 standard frame collection is supplemented by hundreds of optional frame choices including designs from LaMarch, Roma and Larson Juhl. In addition to Media Decor's selection of world -renowned artwork, clients can choose, at no extra expense, to use their own custom art or photography or even incorporate business art or logos.
Availability, Sizes and Pricing
Available now, HideandChic QX series is designed to accommodate plasma or LCD flat panel TV's in 42 to 60 -inch sizes. Prices start at $14,350.00
About Media Decor, LLC
Florida -based Media Decor, LLC was founded in 2003 to fill the growing demand for elegant designer -level solutions for today's home entertainment installations. Its team of expert and inspired technicians, interior designers and structural craftsmen collaborate to create and deliver the world's most compelling, beautiful and customized entertainment environments. For more information on Media Decor and its service and product offerings please visit www.mediadecor.com. ###
QED (Quiet Electronic Drive) is a registered trademark of Lutron Electronics Company, INC.

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