Parks Associates and CEA Announce CONNECTIONS™ Europe: Strategies for Digital Living Markets

Parks Associates and the Consumer Electronics Association (CEA®) announce CONNECTIONS™ Europe as an expansion to the highly successful CONNECTIONS™.

For Immediate Release

Contact: Jenny Barrett or Chelsey Tyson
Parks Associates
972 -490 -1113
Email:
jenny@parksassociates.com; Chelsey@parksassociates.com

Parks Associates and CEA Announce CONNECTIONS™ Europe: Strategies for Digital Living Markets

May 6, 2006 - Parks Associates and the Consumer Electronics Association (CEA®) announce CONNECTIONS™ Europe as an expansion to the highly successful CONNECTIONS™: The Digital Home Conference and Showcase, now in its 10th year and held each May in the United States.

The first annual CONNECTIONS™ Europe: Strategies for Digital Living Markets will be held November 14 -16, 2006, at the Adlon Kempinski in Berlin, Germany. Current anchor sponsors for the event are Siemens, Deutsche Telecom, and Z -Wave by Zensys.

CONNECTIONS™ Europe is an executive conference and showcase for strategic and marketing executives from the industries marketing digital innovations to consumers in Europe, including entertainment, telecommunications, controls, energy, and computing. The event will bring together market leaders from global companies for the purpose of increasing understanding across industries regarding the opportunities and challenges for digital products and services.

"We are proud to expand our CONNECTIONS™ partnership with Parks Associates to Europe," said Gary Shapiro, President and CEO of CEA. "This event will focus on the unique needs, strengths, and opportunities of Europe, but we can enhance the conference with a global perspective, research, experience and insights. CONNECTIONS™ works because it gets the right people together connecting with concepts, ideas, and each other. This is an opportune time for the networked home marketplace throughout the developed world, and CONNECTIONS™ provides a venue for the movers and shakers to learn, meet, and establish the relationships that spur a rapidly growing marketplace."

"Several companies requested that we develop a CONNECTIONS™ Europe with European consumers as our market focus and a format that reflects European information and networking desires," said Tricia Parks, CEO of Parks Associates. "It is now time for this; we are honored to have CEA as our partner and really pleased to announce three European anchor sponsors - Siemens, Deutsche Telecom, and Z -Wave by Zensys."

Parks Associates is offering sponsorship opportunities beginning in May 2006 for leaders in the industries interested in European branding and market promotion. For more information about sponsoring, attending, or participating as a supporting organization or media sponsor for CONNECTIONS™ Europe: Strategies for Digital Living Markets, please contact sales@parksassociates.com, call 972 -490 -1113, or visit www.connectionsconference.com

About CONNECTIONS™ Europe: CONNECTIONS™ Europe: Strategies for Digital Living Markets, produced by Parks Associates in partnership with Consumer Electronics Association (CEA®) is an executive event that expands the scope and mission of the leading executive conference and showcase dedicated to advanced digital lifestyle solutions for residential and mobile environments. The purpose of this new conference is to offer the European continent a single, focal event to present and learn about vital international trends, strategies, and key players in the development of digital living technologies pertinent to market acceleration.

About CEA:
The Consumer Electronics Association (CEA®) is the preeminent trade association promoting growth in the consumer technology industry through technology policy, events, research, promotion and the fostering of business and strategic relationships. CEA represents more than 2,100 corporate members involved in the design, development, manufacturing, distribution and integration of audio, video, mobile electronics, wireless and landline communications, information technology, home networking, multimedia and accessory products, as well as related services that are sold through consumer channels. Combined, CEA's members account for more than $125 billion in annual sales. CEA's resources are available online at www.CE.org, the definitive source for information about the consumer electronics industry.

About Parks Associates: Parks Associates is a market research and consulting firm focused on all product and service segments that are "digital" or provide connectivity within the home. The company's expertise includes home networks, digital entertainment, consumer electronics, broadband and Internet services, and home systems.

Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start -ups through market reports, multiclient studies, consumer research, workshops, and custom -tailored client solutions. Parks Associates also hosts several Fall events and co -hosts CONNECTIONS™ (in partnership with the Consumer Electronics Association) each year. www.parksassociates.com

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