Advanced Media Introduces 150X Compact Flash PRO Series Memory Card

RIDATA Branded Solid-State Product Features Advanced Interface for Excellent, Reliable Data Transfer

Diamond Bar, CA - -May 22, 2006 - -Advanced Media, Inc., manufacturer and marketer of the popular RIDATA brand of recordable CD and DVD media, flash memory cards and USB flash drives, has introduced yet another series of products to its growing RIDATA brand lineup. Its new 150X Compact Flash ™ PRO Series line features an advanced interface, solid -state dependability, and six capacity sizes.


"Advanced Media continues to strive to be the industry leader in offering businesses and individuals a wide selection of advanced flash memory products," remarked Harvey Liu, Advanced Media president. "Our new RIDATA 150X Compact Flash PRO Series does just that and offers users exceptionally fast read and write speeds, a variety of capacity sizes, and remarkable reliability."

Using an advanced interface system, the new RIDATA 150X Compact Flash card is capable of a high -performance read speed of up to 22MB per second, among the fastest Compact Flash speeds on the market. It is also capable of up to a swift 15MB per second write speed. It is a perfect choice for handheld devices such as digital cameras, MP3 players, Walkmans, and PDAs, or any other application requiring high environment tolerance.

The RIDATA 150X Compact Flash PRO Series memory card offers solid -state reliability as well as the ruggedness, performance, and convenience expected in flash technology media. Users can expect up to 500,000 power -on hours MTBF.

It may be safely used with both 5V and 3.3V devices. A very low power -consumption design with automatic power management helps prolong battery life. Its zero -power data retention functionality requires no batteries for usage.

The Series is ATA command -set compatible, supports 8 - or 16 -bit host transfer speed using IORDY, and works with host ATA disk I/O BIOS, DOS/Windows file system, utilities, and application software.

The Type I RIDATA 150X Compact Flash PRO Series memory card is available in the following capacity sizes: 1GB, 2GB, 4GB, and 8GB. The Series is available now through selected retailers, RIDATA distributors, and at various online outlets. It features popular pricing in a variety of quantities.


About Advanced Media (RITEK USA)
Advanced Media, Inc. is a subsidiary of RITEK Corporation, the world's largest optical media manufacturer. Advanced Media is the sole North and South American marketer and distributor of the RIDATA brand of recordable CD and DVD media as well as other types of electronic storage media.

The RIDATA brand currently includes: CD -R/RW, DVD+/ -R/RW, DVD+/ -RDL, and DVD -RAM optical discs; flash memory cards, adapters, and reader/writers; USB EZ drives; and assorted media accessories. Since its formation in 2001, Advanced Media has experienced phenomenal annual growth and is already a leading marketer of electronic storage products in the American market.

RITEK for years has been defining and redefining the optical storage market. Around the world, its name is synonymous with innovation, quality, and unparalleled consistency. RITEK's commitment to quality control is proven by its QS 9000, ISO 14001, ISO 9001, ISO 9002, and Six Sigma certifications.

Advanced Media is headquartered in Diamond Bar, California. For further information, call (909) 861 -2269 or e -mail: info@ritekusa.com. The Advanced Media web site is located at: www.ritekusa.com.


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Contact:
Carol Warren
Antarra Communications
(714) 891 -3660
cwarren@antarra.com

(c) 2006 Advanced Media, Inc. All rights reserved. Specifications are subject to change without notice. All other trademarks are the property of their respective companies.

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