Philips brings expertise in semiconductor technology to CONNECTIONS™

CONNECTIONS™ today welcomed Philips as a Platinum Sponsor to its 2006 event, which will take place at the Santa Clara Convention Center, May 2-4, 2006.

FOR IMMEDIATE RELEASE

Contact: Jenny Barrett or Chelsey Tyson
jenny@parksassociates.com; chelsey@parksassociates.com
972 -490 -1113

Philips brings expertise in semiconductor technology to CONNECTIONS™

Dallas TX April 11 - CONNECTIONS™ today welcomed Philips as a Platinum Sponsor to its 2006 event, which will take place at the Santa Clara Convention Center, May 2 -4, 2006.

CONNECTIONS™: The Digital Home Conference and Showcase, produced by Parks Associates in partnership with the Consumer Electronics Association, is the largest executive conference and showcase dedicated to advanced digital lifestyle solutions for residential and mobile environments. This year's conference topics include digital entertainment, mobile platforms & services, home networking & infrastructure, home management & digital health, and broadband & IP services.

Parks Associates predicts that entertainment, multimedia, and network storage nodes will constitute 20% of the more than 600 million connected residential devices worldwide by the end of 2009. By 2010, worldwide stand -alone portable MP3 player shipments will total 106 million units, and worldwide portable multimedia players will reach 21 million units.

Philips' NexperiaTM semiconductor system solutions power a wide range of new digital products including multimedia cell phones, personal media players, digital televisions, digital media adapters, and IP set -top boxes.

"Many of the products that are arriving in the digital home come with Philips technology," said Tricia Parks, CEO of Parks Associates. "Philips' expertise in developing digital products will be invaluable to our attendees, as it is for the digital -lifestyle vision as a whole, and we are pleased to have them at CONNECTIONS™."

For information about CONNECTIONS™, visit www.connectionsconference.com, e -mail sales@parksassociates.com, or call 972 -490 -1113.

About CONNECTIONS™
Now in its tenth year, CONNECTIONS™: The Digital Home Conference and Showcase, produced by Parks Associates in partnership with the Consumer Electronics Association, is the largest executive conference and showcase dedicated to advanced digital lifestyle solutions for residential and mobile environments.

With 800+ attendees, the conference will focus on the following market areas: Digital Entertainment, Business Challenges for Digital Home Technologies and Services, Mobile Platforms and Services, Broadband & IP Services, Home Management and Digital Health, and Home Networking and Infrastructure www.connectionsconference.com

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