Novidor & Firestone Opens New Facility to Serve the Pacific Northwest

Company responds to high demand for their services in this rapidly growing A/V market by opening a new full service facility

San Rafael, CA - April 6, 2006 - Novidor & Firestone, a leading West Coast manufacturers' representative firm specializing in high -end audio and video electronics today announced they will open a branch serving the Pacific Northwest territory of the United States.


"We are very excited to bring our experience and expertise to this new market," said Glen O'Brien, President of Novidor & Firestone. "We have developed a strong presence in California, Nevada, Arizona and Hawaii and look forward to bringing our first -class service to the Pacific Northwest."

Novidor & Firestone has offered manufacturers and dealers prompt, thorough, and courteous service for over twenty -five years. Novidor & Firestone understands its clients' needs and knows how to meet them, providing both manufacturers and dealers with a one -on -one customer experience, retail support, market analysis, targeted trainings and seminars, updates on industry trends and increased revenue stream opportunities.

Novidor & Firestone will be managed by industry veteran, Michael Bicak. Bicak, an authority in the A/V retail industry, has over 31 years experience in sales, technical support and design, general management and multi -unit management capacities. Before joining Novidor & Firestone, Bicak spent 17 years in multiple senior level positions with west coast specialty retailer, the Good Guys!

"For over 20 years, Novidor & Firestone's unique approach to representing and addressing our manufacturers' and vendors' needs has led to our industry -leading stature" says Bicak. "Our concrete pledge of training, knowledge and partnership has made us a benchmark for all A/V representation firms. I am thrilled to have the opportunity to introduce the Pacific Northwest, my home, to Novidor & Firestone's legendary levels of service."

Some of the premium product lines available will include NEC, Escient, Xantech, Canton and Furman.


About Novidor & Firestone
Novidor & Firestone is a comprehensive, full -service business with a dedicated team of industry professionals. Founded in 1981, Novidor & Firestone is the leading independent manufacturers' representative firm of consumer electronics in the Western United States, with offices centrally located throughout the Pacific Coast. Novidor & Firestone represents a diverse group of premier manufacturers in the industry and provides services to almost 1000 specialty audio -video retailers. Novidor & Firestone focuses on premium consumer electronics vendors catering to the specialty audio -video retail, distributor, and custom installation market.

Featured Product

WaterCop + Z-Wave Technology = Complete water control

WaterCop + Z-Wave Technology = Complete water control

The WaterCop family of products continues to grow! We now offer Z-wave technology that allows remote control of a home's main water supply via phone or internet. It's perfect for people who want peace of mind that they can shut off water in homes from nearly anywhere using Z-wave protocol. Z-wave joins systems WaterCop Pro, LeakStop, WaterCop Classic, Outdoor, and Large Valve (1 ½"-4") Integration. Visit www.watercop.com to learn more.