Mediabolic Short -listed as a Finalist for the \'Red Herring 100 North America\' Awards

Mediabolic is among the top 200 contenders in North America for the 'Red Herring 100 North America' awards. The winners will be announced next month.

Company Selected from Among More than 1,000 Firms for its Market -changing Technologies Designed to Improve the Way Consumers Enjoy Media in the Home



SAN MATEO, Calif. - - April 5, 2006 - - Red Herring announced today that Mediabolic, a leading developer of entertainment networking software, has been short -listed as one of the top 200 contenders for its annual 'Red Herring 100 North America' list. Well over 1,000 privately held technology companies submitted to this year's edition of the prestigious award, giving evidence to the invigorated, innovative, and entrepreneurial strength of the technology ecosystem.

The 'Red Herring 100 North America' award is an important part of Red Herring's tradition of recognizing new and innovative technology firms and their entrepreneurial founders. Mediabolic and the other nominees were rigidly evaluated on both quantitative and qualitative criteria such as financial performance, technology innovation, quality of management, execution of strategy, and integration into their ecosystems. This unique assessment of potential complemented by a review of the actual track record and standing of a company allows Red Herring to see past the 'buzz' and make the list an invaluable instrument for discovering and advocating the greatest business opportunities in the industry.

'We can see the resurgence of the tech sector reflected in the quantity and variety of excellent companies that we had to choose from in putting our list together,' said Joel Dreyfuss, editor -in -chief of Red Herring. 'It was difficult to choose the 200 finalists and we are very happy with the stellar quality of the companies on this short list.'

Mediabolic develops entertainment networking software that enables PC and CE manufacturers to create unique products for the digital home. The company's standards -based media player and media server software enables PCs and other connected entertainment devices to interoperate with one another. Mediabolic is fundamentally changing the use case so that consumers can access all of their music, photos, videos, and protected premium content anywhere in the home, at any time.

'Consumers are becoming savvier about how and where they can access their media and have a strong desire to do so using any number of products, not just a single hub,' said Robert Selzler, vice president of marketing at Mediabolic. 'Our innovative entertainment networking software provides a revolutionary means for multiple users to share and enjoy content by moving it throughout the home. Mediabolic and our customers continue to earn recognition from top -tier business publishers like Red Herring. We're delighted to have been selected as a finalist for the Red Herring Top 100 private company award.'

About the Red Herring Spring CEO Summit
As part of this tradition to honor innovation and entrepreneurship in the business of technology, Red Herring will again host 'Red Herring Spring,' a two -day, invitation -only summit for the CEOs and founders of the Red Herring 100 winners and finalists in Monterey, California. The summit's C -level attendees will convene under the theme 'The Pursuit of Disruption' to discuss major trends and opportunities and to explore partnerships, alliances, investments, and M&A activities. Further information regarding the event and how to register is available at http://www.herringevents.com/rhspring06.

About Red Herring
Red Herring is a sophisticated insider's guide to the business of technology, featuring unparalleled insights on the emerging technologies driving the economy, from the Internet to wireless communications and digital entertainment. Red Herring reports on how innovation and entrepreneurship are transforming business and how the business of technology is transforming the world, providing readers with a deep understanding of venture capital and capital markets. Recognized as an essential resource in today's fast -changing business world, Red Herring gets the right answers before anyone else even thinks to ask the questions. More information on Red Herring is available on the Internet at www.redherring.com.

About Mediabolic
Mediabolic, Inc. is a leading developer of entertainment networking software that enables manufacturers to create cutting -edge digital home products. The company's technologies can be embedded in products like televisions, set -top boxes, NAS devices, mobile phones, and digital cameras so that consumer electronics and PC manufacturers can extend and differentiate their product lines. Using a standards -based, open architecture Mediabolic has enabled its customers to ship award -winning solutions across diverse platforms to the consumer market. Founded in 1999, Mediabolic is located in San Mateo, Calif. For more information, please visit www.mediabolic.com.


# # #


Mediabolic is a registered trademark and the Mediabolic logo is a trademark of Mediabolic, Inc. All other brand and product names are trademarks of their respective companies.

Featured Product

This is Control4 Home Automation with Amazon Alexa.

This is Control4 Home Automation with Amazon Alexa.

INTRODUCING THE SIMPLEST WAY TO CONTROL YOUR ENTIRE HOUSE YOUR VOICE. Imagine this... We've all been there-walking through the door into a dark house, arms full. Wouldn't it be nice to tell your house to offer a helping hand? Now you can. A simple voice command-such as "Alexa, turn on Welcome"-lights up the hallway and kitchen, fires up your favorite Pandora station, while the door locks itself behind you. This is Control4 Home Automation with Amazon Alexa.