Advanced Media Double -Layer/Inkjet White Printable Optical Discs Now Available at Micro Center Locat

Company's Popular RIDATA DVD+R DL Inkjet White and DVD-R DL Inkjet White 25 Packs Included in Computer Retailer's Everyday Inventory

Advanced Media Double -Layer/Inkjet White Printable Optical Discs Now Available at Micro Center Locations and Online


Diamond Bar, Calif. - -March 6, 2006 - -Advanced Media, Inc., manufacturer and marketer of the popular RIDATA brand of recordable CD and DVD media, electronic storage products, and digital media accessories, announced two of its best selling optical discs are now available through Micro Center retail locations and its online store. The products are the RIDATA DVD+R DL Inkjet White and DVD -R DL Inkjet White in 25 packs. Micro Center also carries RIDATA lime green and light -orange color tops for spot -buy specials.

'We are continually looking for quality retail partners to carry our leading RIDATA product line,' said Harvey Liu, Advanced Media president. 'Micro Center has been at the forefront of the computer -industry retailing for over 25 years. It is widely recognized for its dedication to customer service and extensive product offerings. We are excited to be associated with them and look forward to a mutually beneficial relationship.'

The two RIDATA white inkjet double -layer printable discs offer an ideal surface to print crisp, colorful graphics or clear, easily readable text. Tests have proven the printing consistency of the RIDATA white inkjet printable surface and its resistance to fading from light exposure or water damage.

The single -sided, double -layer RIDATA DVD+R DL and DVD -R DL media have an amazing 8.5GB of storage capacity, enough for up to four hours of DVD -quality video, 16 hours of VHS -quality video, or over 120 hours of MP3 audio. Each is compatible with all current DVD video players, game consoles, and DVD -ROM drives as well as new DVD+R DL and DVD -R DL drives respectively. They are ideal for virtually any business or household application.

A key advantage of the dual layer discs' configuration is convenience. It allows users to read, write, or view nearly twice the amount of data than do single -layer, 4.7GB DVD discs without having to flip sides or change discs. It offers the largest compatible DVD backup and data archiving format for computer drives.

'RIDATA optical discs fall right in line with the high quality and superior performance Micro Center customers demand,' remarked Kosby Carrico, Micro Center merchandise manager for accessories and supplies. 'It is also critical that Micro Center be the first to market new technologies. Stocking RIDATA's printable Double/Dual layer DVD -R's help us meet that objective. We look forward to adding other RIDATA products in the future.'

Micro Center offers a huge selection of competitively priced, high -quality products, along with a wealth of information to help customers make thoughtful buying decisions. Its customer -centered approach is at the heart of each 'brick and mortar' store design as well as its 'virtual store' - Micro Center Online (http://www.microcenter.com).

Each Micro Center location carries more than 700 product categories and sub -categories - nearly 36,000 products in stores of up to 62,000 square feet.

About Micro Center
Micro Center is the original large -format computer retailer. Founded in 1979, Micro Center has consistently earned recognition from its customers, suppliers, and peers for superior customer service, selection, marketing, and knowledgeable sales staff. Micro Center carries 36,000 SKUs in approx. 40,000 square feet. Stores are in major metros across the country. Micro Center uses primarily direct mail to target a superior, technically astute customer, with demographics unrivaled in the industry. Micro Center's key management averages 16 years with the company and more than 20 in retail. Its merchandising team averages eight years with the company and 13 in retail. It is headquartered in Hilliard, Ohio.

About Advanced Media (RITEK USA)
Advanced Media, Inc. is a subsidiary of RITEK Corporation, the world's largest optical media manufacturer. Advanced Media is the sole North and South American marketer and distributor of the RIDATA brand of recordable CD and DVD media as well as other types of electronic storage media.

The RIDATA brand currently includes: CD -R/RW, DVD+/ -R/RW, DL DVD+R/R, and DVD -RAM optical discs; flash memory cards, adapters, and reader/writers; USB drives; and assorted media accessories. Since its formation in 2001, Advanced Media has experienced phenomenal annual growth and is already a leading marketer of electronic storage products in the American market.

RITEK for years has been defining and redefining the optical storage market. Around the world, its name is synonymous with innovation, quality, and unparalleled consistency. Its QS 9000, ISO 14001, ISO 9001, ISO 9002, and Six Sigma certifications prove RITEK's commitment to quality control.

Advanced Media is headquartered in Diamond Bar, California. For further information, call (909) 861 -2269 or e -mail: info@ritekusa.com. The Advanced Media web site is located at: www.ritekusa.com.

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Contact:
Carol Warren
Antarra Communications
(714) 891 -3660
cwarren@antarra.com

(c)2006 Advanced Media, Inc. All rights reserved. Specifications are subject to change without notice. All other trademarks are the property of their respective companies.

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