Advanced Media Announces Two RIDATA Cards Rugged 4GB CF(TM) and 150X/8GB RIDATA Pro II CF(TM)

Ultra-Fast Read/Write Speed and Extra-Large Storage Capacity Are Ideal for Digital Cameras, PDAs, Camera Phones, MP3 Players, and Other Video Electronic Devices

NOTE: The entire RIDATA lineup will be on display in booth #3026E at the Photo Marketing Association Show in Orlando, Fla. from February 26 - March 1.


Diamond Bar, Calif. - -February 22, 2006 - -Advanced Media, Inc., manufacturer and marketer of the popular RIDATA brand of recordable CD and DVD media, has added a 150x ultra -fast/8GB large -capacity CompactFlash card to its Pro II Series of RIDATA electronic storage products. Using an advanced interface system, the new 150x card is capable of a high -performance read/write speed of 22.5MB per second, the fastest CompactFlash speed on the market. Also introduced will be a 4GB Rugged CompactFlash card that will stand up to harsh environmental demands.

"Digital imaging continues to develop and become more sophisticated," stated Harvey Liu, Advanced Media president. "The demand for faster, and larger removable media continues to grow, especially in video applications. Our RIDATA 150x/8GB Pro II and 4 GB Rugged Compact Flash memory cards deliver both incredible speed and storage size. Users of handheld digital imaging devices - such as digital cameras, MP3 players, PDAs, and camera phones as well as any professional application requiring high -environment tolerance - will love it."

The Rugged 4GB CompactFlashTM is ideal for today's automotive monitoring systems, embedded applications, outdoor environments, and industrial uses in a harsh shop environment. The new CF card is now offered in capacities of 128, 256, 512 MB, 1GB and up to 4GB. Today's devices require fast data transfer, the card offers 7.8MB/s read and 5.2MB/s write speeds. Devices that support a FAT32 file system can use all of the 4GB capacity. However, some devices only support an older FAT16 file system and can utilize a maximum of 2GB of the capacity.

Both RIDATA CompactFlash memory cards feature reliability, performance, and convenience. They may be safely used with both 5V and 3.3V devices, as well as with all mass storage compliant card readers, including USB 2.0, USB 1.1, and FireWire units. The very low -power usage design and zero -power data retention, helps prolong device battery life.

As part of Advanced Media's memory card series, the cards are made from the most advanced, high -density memory and controller components. RIDATA products in this category are designed to deliver incredibly fast speeds while transferring even the largest digital files.

The solid -state, unformatted RIDATA Pro II Series CompactFlash Type I cards also are available in 256MB, 512MB, 1GB, 2GB, and 4GB capacities.

The new RIDATA memory cards are available now through selected retailers, RIDATA distributors, and at various online outlets. It features popular pricing for a wide variety of quantities.

Advanced Media offers a wide selection of flash memory products, including, Compact Flash PRO, Rugged Compact Flash Card, MultiMediaCard Plus PRO, reduced -size MultiMedia Card PRO, MMC Mobile; Secure Digital™ PRO, and Mini Secure Digital™ PRO cards, Micro SD; USB card reader; USB drives; and MP3 Player.

About Advanced Media (RITEK USA)
Advanced Media, Inc. is a subsidiary of RITEK Corporation, the world's largest optical media manufacturer. Advanced Media is the sole North and South American marketer and distributor of the RIDATA brand of recordable CD and DVD media as well as other types of electronic storage media.

The RIDATA brand currently includes: CD -R/RW, DVD -R/RW, DVD+R/RW, and DVD -RAM optical discs; flash memory cards, adapters, and reader/writers; USB EZ drives; and assorted media accessories. Since its formation in 2001, Advanced Media has experienced phenomenal annual growth and is already a leading marketer of electronic storage products in the American market.

RITEK for years has been defining and redefining the optical storage market. Around the world, its name is synonymous with innovation, quality, and unparalleled consistency. RITEK's commitment to quality control is proven by its QS 9000, ISO 14001, ISO 9001, ISO 9002, and Six Sigma certifications.

Advanced Media is headquartered in Diamond Bar, California. For further information, call (909) 861 -2269 or e -mail: info@ritekusa.com. The Advanced Media web site is located at: www.ritekusa.com.


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Contact:
Carol Warren
Antarra Communications
(714) 891 -3660
cwarren@antarra.com

(c)2006 Advanced Media, Inc. All rights reserved. Specifications are subject to change without notice. All other trademarks are the property of their respective companies.

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