Advanced Media Adds Two New Cards MMC Mobile 1GB and 256MB RIDATA Micro SD™

Additional Capacities Beneficial to Emerging Video Electronic Devices Such as Digital Cameras, PDAs, Camera Phones, and MP3 Players

NOTE: The entire RIDATA lineup will be on display in booth #3026E at the Photo Marketing Association Show in Orlando, Fla. from February 26 - March 1.

Diamond Bar, Calif. - -February 21, 2006 - -Advanced Media, Inc., manufacturer and marketer of the popular RIDATA brand of recordable CD and DVD media, electronic storage products, and digital media accessories, has added a 115X 256MB Micro SD memory card and a 150X 1GB MMC Mobile card to its popular RIDATA brand of flash memory products.

Micro SD cards are the smallest removable storage platforms available. As with other RIDATA Micro SD capacities, the new 256MB version offers full compatibility and interoperability with current Secure Digital devices, when used with the included adapter. It also supports video electronic devices featuring a TransFlash slot. CPRM encryption is in affect when it is used with the adapter. It features fast 115x read/write speeds.

"These increased capacity cards add to the value of our existing RIDATA memory card product line," stated Harvey Liu, Advanced Media president. "With the increasing use of video electronic and mobile devices, the demand has skyrocketed for more removable storage capacity in smaller form factor cards. Anyone using digital photo imaging products will find our 256MB Micro SD and 1GB MMC Mobile storage mediums deliver that additional space."

The RIDATA 150X 1GB MMC Mobile card features a fast 22.5MB per second transfer rate and is highly compatible with any device using a MMC or SD card slot. The rugged, reliable, waterproof card is built to withstand the demanding environments of an active mobile lifestyle.

Both cards are non -volatile, meaning they do not require power to retain stored data. The solid -state design assures there are no moving parts to skip or break down; while its low battery consumption maximizes battery life. The RIDATA 256MB Micro SD card complies with both SD and Micro SD memory card specifications and the 150X 1GB MMC Mobile card is FCC and VCCI. certified.

Advanced Media also offers 32MB to 128MB capacity Micro SD flash cards. The MMC Mobile is also offered in 32MB to 512MB capacities. Both the RIDATA 256MB Micro SD and 1GB MMC Mobile cards are available now through selected retailers, RIDATA distributors, and at various online outlets. They feature popular street pricing for a wide variety of quantities.

Advanced Media offers a wide selection of flash memory products, including Compact Flash PRO, Rugged Compact Flash Card, MultiMediaCard Plus PRO, reduced -size MultiMedia Card PRO, MMC Mobile; Secure Digital™ PRO, and Mini Secure Digital™ PRO cards, Micro SD; USB card reader; USB drives; and MP3 Player.

About Advanced Media (RITEK USA)
Advanced Media, Inc. is a subsidiary of RITEK Corporation, the world's largest optical media manufacturer. Advanced Media is the sole North and South American marketer and distributor of the RIDATA brand of recordable storage media.

The RIDATA brand currently includes: CD -R/RW, DVD+/ -R DL, DVD+/ -R/RW, and DVD -RAM optical discs; flash memory cards, adapters, and reader/writers; USB EZ drives; and assorted media accessories. Since its formation in 2001, Advanced Media has experienced phenomenal annual growth and is already a leading marketer of electronic storage products in the American market.

RITEK for years has been defining and redefining the optical storage market. Around the world, its name is synonymous with innovation, quality, and unparalleled consistency. Its QS 9000, ISO 14001, ISO 9001, ISO 9002, and Six Sigma certifications prove RITEK's commitment to quality control.

Advanced Media is headquartered in Diamond Bar, California. For further information, call (909) 861 -2269 or e -mail: The Advanced Media web site is located at:

-30 -

Carol Warren
Antarra Communications
(714) 891 -3660

(c)2006 Advanced Media, Inc. All rights reserved. Specifications are subject to change without notice. All other trademarks are the property of their respective companies.

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