Oregan Networks and CinemaNow Launch Direct Service Delivery Platform for Network Connected Consumer

Non-infrastructure web video services gain momentum. CinemaNow VOD service now delivered directly to consumer devices, bypassing PC.

Las Vegas, US, Consumer Electronics Show, January 5, 2006 - CinemaNow, a global leader in digital video aggregation and distribution, and Oregan Networks Ltd., a supplier of media browsing and streaming software, have jointly announced availability of a customisable service enablement framework, which allows device manufacturers to incorporate the CinemaNow service on consumer devices with broadband connectivity.


The service delivery model is similar to the telco IPTV scenario where digital content arrives directly to the television without an interim download on a personal computer. Oregan's Media Browser will enable CinemaNow on -demand and subscription video services via a proposed Consumer Electronics Association (CEA) standard CEA -2014, spearheaded by Philips, Intel and Samsung. The content is delivered directly to a networked consumer electronic device over DSL, FTTH or wireless network connectivity, protected with Microsoft Windows Media Digital Rights Management (DRM) 10 and accessed via XHTML web browsing technology provided by Oregan.

"Our traditional PC -to -TV delivery approach was the important first step towards enabling the living room entertainment experience and in the very near future will remain at the core of our customer acquisition strategy. By working with consumer electronics -focused software solutions, like Oregan's, we aim to expand our global distribution offering to mass market entertainment devices, including flat panel TVs, Personal Video Recorders and digital broadcast set top boxes and mobile platforms" - said Bruce Eisen, President of CinemaNow

"Delivery of CinemaNow directly to consumer devices is an important milestone in the content convergence market, made possible by proven XHTML, XML, JavaScript and HTTP web technologies at the core of Oregan's media client solution. The flexible plug -in architecture of Oregan Media Browser enables web -based content providers to deliver their services across a variety of devices on a par with the PC -centric offering, without losing the quality and responsiveness of the user interface and media streaming," - said Reed Hinkel, Oregan's VP of Business Development in the Americas.

About CinemaNow
CinemaNow, Inc. (www.cinemanow.com) is the global leader in broadband video -on -demand. CinemaNow legally offers content from a library of more than 7,500 new and classic movies, television programs, music concerts and music videos from 20th Century Fox, ABC News, Disney,
HDNet, Lions Gate, MGM, Miramax, NBC Universal, Sony, Sundance Channel, Warner Bros. and more than 250 other licensors via downloading or streaming. Founded in 1999, CinemaNow continues to be an innovator in the video -on -demand industry with the introduction of high -definition content and support for portable media devices. CinemaNow counts MenloVentures, Lions Gate Entertainment, Microsoft, Cisco Systems and Blockbuster as investors.

About Oregan Networks
Oregan Networks is a leading provider of embedded software for convergent digital entertainment devices. The company offers unique expertise in highly integrated media client solutions enabling web infotainment services, IPTV, and home network media distribution functionalities.

Oregan is privately owned, with headquarters in London, UK, and branch offices in USA, Japan and Taiwan. Since incorporation in 1997, the company has positioned itself to capitalise on the rapid expansion of the digital entertainment market, counting Sony Computer Entertainment Europe and Philips Electronics amongst its customers. Over 3 million units of Oregan's software have been licensed globally.
Oregan participates in the UPnP® Forum and Digital Living Network Alliance (DLNA), to ensure compliance with rigorous quality and interoperability standards.
More information is available at www.oregan.net

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Trademark Notice
Oregan Networks, Oregan and Oregan Media Browser are trademarks of Oregan Networks Ltd.
CinemaNow is a trademark of CinemaNow Inc.
All other trademarks or registered trademarks are the property of their respective holders.


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