Proton Introduces Elegant 37 -Inch Puriti™ High -Definition LCD TV

New Premium Flat-Panel System Delivers Unique Viewing Experience with Superb Picture Quality, Built-In HDTV and Image-Enhancing Technologies

CES '06, LAS VEGAS, Jan. 5, 2006 - Proton Electronic Industrial Co., a leading designer, manufacturer and marketer of high -quality, superbly engineered digital TVs, LCD TVs and HDTV products, introduces its elegant new 37 -inch Puriti™ High -Definition LCD Television at the 2006 International Consumer Electronics Show.

Sleekly styled and ideal for almost any room in a house, from bedroom to home office, the Puriti LX -37A6C2(B) LCD TV is a key element in Proton's re -entry into the North American market. Like the LX -37A6C2(B), Proton's new premium displays offer dealers and consumers alike the benefits of a unique high -quality viewing experience, not the least of which is a level of visceral, visual entertainment that stands above the rest.

The LX -37A6C2(B) is a thin, high -definition widescreen display with built -in ATSC and NTSC tuners that delivers bright, vivid, accurate colors with rich contrasts, and a broad viewing stage. It uses exclusive Puriti video processing technology developed and refined over many years by the company's award -winning engineers to deliver reference -standard picture quality.

Its picture quality is characterized by pure blacks and whites, true -to -life -flesh tones, the widest range of colors, a screen bright enough for great viewing even in daylight, speedy refresh rates for crystal clear fast -motion scenes, and the widest viewing angles availability for flexibility in placement and seating. The TV is also terrifically energy efficient, consuming less than 3 watts in standby mode, as required by a new rule (California Code Regulation 1601 -1608) that takes effect this month.

Proton's other new Puriti TVs include new 55 -inch and 47 -inch LCD TVs, the 42 -inch LX - 42A6C2(B), and the 32 -inch LC -32B6C2(B). Their thin profiles and sleek styling make them an ideal fit with the most sophisticated interior décor for high -definition viewing.

The Puriti Advantage
Puriti 5.0 is the fifth generation of Proton's exclusive viewing technology. The sum of decades of effort devoted to creating a unique, high quality viewer experience, it represents a pinnacle in Proton's unending pursuit of pure and natural picture quality.

Puriti -enhanced LCDs possess a wider color range than conventional LCD or CRT displays. A built -in artificial intelligence system called Puritintelligence analyzes color frequencies and intensity to assure the screen displays the most natural skin tones, and creates the best blacks by automatically compensating for picture detail lost due to poor contrast.

Among its many refinements, Puriti processing converts analog signals to a pure digital format, while filtering out noise artifacts. It delivers extraordinarily broad horizontal and vertical viewing angles of 176 degrees, enabling viewers to sit almost anywhere and enjoy a crisp, clear picture. Its 3D De -interlacing and Edge Enhancement capabilities eliminate jagged edges from conventional interlaced video formats, providing smooth edges for moving objects. Its speedy refresh rate empowers LCD panels with the fastest response time in the industry, virtually eliminating delay or ghosting effects.

Energy efficient, thanks to advanced lamp technology, Puriti processing also delivers the brightest LCD images in the market for vivid color even in a brightly lit room, and extremely high contrast ratios for rich color representation.

Puriti LX -37A6C2(B) LCD TV
All these qualities and more and to be found in the LX -37A6C2(B), which features a spacious 37 -inch anti -glare screen, progressive scanning, superb image quality and color purity, a 16:9 aspect ratio with 4:3 aspect ratio correction, and resolution formats of 480i, 480p, 1080i and 720p.

It comes equipped with NTSC and ATSC tuners and picture enhancements that include a Motion Lagging Correction Engine, 3D Color Management for seamlessly smooth screen action, 3D Color Management, 3 -2 Pull Down to accurately convert and display content originally shot for film, adjustable color temperature, and multi -picture options, such as Picture -and -Picture, Picture -in -Picture and Picture -on -Picture. Surround sound circuitry, two 10 -watt speakers, and power for a 20 -watt subwoofer are also built -in.

Proton's 37 -inch LX -37A6C2(B) LCD TV is available now from authorized Proton dealers at a suggested price of $2,799. It can be seen with Proton's other outstanding LCD TVs in Booth 20914, South Hall, Las Vegas Convention Center, during the show.

About Proton
Founded in 1974, Proton Electronic Industrial Co. is a leading manufacturer of high -quality digital TV, LCD TV and HDTV products. Each Proton television combines forward -thinking industrial design with the most advanced electronic engineering available. The result is a line of televisions that regularly win the admiration - and - awards - of the industry's leading video and Home Theater institutions. For further information, visit Proton's Web site at

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